Abdullah A. Al-Thanon

Experience

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  International Turnkey Systems - ITS

  Jan 2002 - Dec 2004

  Banking Sector Products Manager

  - Led the banking products/solutions division achieving revenue targets- Provided solutions to the national financial sector accounts in pre/post-sales environments that result in significant success rate in securing new business- Developed new partnership with leading global banking industry solutions providers re-selling their products and services for local banks

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  Shabakah integrated technology

  Jan 2005 - Dec 2007

  Marketing Director

  Designed and implemented the company's customer value propositions for residential and corporate connectivity solutions (xDSL, FTTx, Managed Data, Leased Lines, DIA, Hosting Solutions). In addition to developing and maintaining effective mix of marketing programs and communication activities to achieve the company's sales targets and short and long-term objectives.- Launched the first prepaid capped xDSL data cards and captured 22% of market share- Grew the dialup internet customer base by 260% in 12 months- Created the new corporate identity and restructured the brand architecture- Launched the new corporate website and E-Commerce عرض أقل

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  Zain KSA

  Jan 2008 - Aug 2018

  Led the development of customer life cycle strategies aimed at accelerating customer base and revenue growth while sustaining healthy profit margins. Directed portfolio diversification and expansion to target different market segments and customer demands. Liaised with sales operation to design the best channel mix, go-to-market approach and channel incentive structure. Orchestrated customer experience (CX) initiatives to propel customer advocacy, Net Promoter Score (NPS), customer satisfaction (CSAT), loyalty and retention.- Commercially launched the mobile broadband products and services in Zain KSA- Devised a road map anchored on rigorous analysis of market dynamics, customer usage behavior, strengths and weakness, unmet market needs and white space. - Reversed the performance of data products through a 360-transformation strategy. Skyrocketed revenues by 7x, customer base by 5x and market share by 3x - Elevated the yield/GB price, lifted the Average Revenue Per User (ARPU) achieving a 230% growth with the initiation of customer value development strategies and roadmaps. - Designed and launched the subsidy/financing platforms elevating sales among the High Value Customers (HVC) segment by 12x.- Created the mobile broadband dashboards, monitoring, and analysis frameworks to maintain close look on KPIs, targets and trends.- Introduced and launched several first to market data products and services: 4G/LTE, MiFi devices plans, data top-up cards, and the self-service portal عرض أقل - Developed the postpaid mobile broadband product portfolio from idea initiation to successful launch and post launch assessment to target different market segments and customer demands- Crafted the postpaid mobile broadband roadmap aimed at accelerating growth of customer base and revenues while maintaining the targeted profitability margins- Managed complete postpaid data products life-cycles from planning to execution and post launch assessment - Overview and ensure the teams proper alignment and activities for a successful product launch with supporting functions (Research, Pricing/financial assessment, Channel Marketing, MarCom, product development, business simulation, sales and customer service)- Managing the customer’s life cycle and designing the corresponding initiatives to maintain growth and profitability- Align with Customer Value Management division in all activities related to products cycle, renewal and value extraction- Design the customer experience initiatives and strategies to maintain high level of customer advocacy- Collaborate with sales operation to design the ideal channel mix, go to market approach, and channel incentive structure- Create dashboards, monitoring, and analysis frameworks to maintain close look on KPIs, targets and trends and design proper actions accordingly- Work closely with the devices team and vendors on MBB devices to build MBB bundled offers and value propositions as well as go-to market plans and post launch assessments عرض أقل - Develop, maintain, and control detailed specifications for data products and services- Working with the commercial and technical teams to generate design documents, processes, and gap analysis- Manage implementation of products between network, IT, sales support, and customer service to ensure a launch on time, in budget and to specifications- Conducted comprehensive UAT and business simulation to ensure all requirements from the user perspective are deployed- Assure that a comprehensive set of business rules, activation forms, welcome packs, price and product sheets, FAQ etc. are available in due time for launch- Perform Sales and Customer Service training (train the trainer) and providing input for all customers touch points- Proactively introduced new features, enhancements for the data products and services- Directly involved in shaping technical systems and platforms to cater for the commercial requirement and features- Developed and launched several first to market data products and services: 4G/LTE, MiFi devices plans, and the self-service portal عرض أقل - Successfully developed and launched the Zain KSA launch value proposition (month on you and month on us)- Developed the Zain KSA SIM pack including SIM profile STK menu, and user guide- Developed, maintained and controlled detailed specifications for the designated core Zain KSA launch products and services- Working with peers in the marketing segments to develop products and services including prepaid, postpaid plans and VAS services- Manage implementation of products between network and IT, Customer Service to ensure a launch on time, in budget and to the desired specifications- Perform Sales and Customer Service training (train the trainer) for the new products and services launches عرض أقل

  • Marketing Director- Mobile Broadband

    Jul 2017 - Aug 2018

  • Marketing Senior Manager- Mobile Broadband

    Jan 2015 - Jun 2017

  • Manager- Data Products and Services Development

    Jan 2010 - Dec 2014

  • Team Leader- Products and Services Development

    Jan 2008 - Dec 2009
• 

  Al-AlShaikh Group

  Sept 2018 - Dec 2020

  Commercial Consultant

  - Managed and enhanced the entire P&L and operations of the group and its subsidiaries - Creating new lines of businesses and regional, global partnerships and strategic alliances - Developed & implemented the Commercial strategy resulting in driving revenues (8 digit) for the multi group industries - Opened new markets for the industrial subsidiaries of the group

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  Integrated Telecom Company (ITC)

  Jan 2021 - Dec 2021

  Marketing Director- Prepaid and Postpaid

  - Created the MVNO B2C launch value propositions and Go-To-Market plans for the postpaid and prepaid products portfolios- Launched the first in KSA 5G FWA white label products adding 12% to the company’s business plan- Introduced new FTTH plans along with and geo-marketing activities resulting in 9% increase in acquisitions- Established multiple partnerships including Apple, You Got a Gift, and VAS providers- Developed the entire processes and end-to-end customers journeys for the marketing department عرض أقل

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  Saudi Call Company

  Oct 2021 - Mar 2023

  General Manager – Marketing and Business Development

  - Developed and led the companies’ 360 degrees transformation strategy - Added new lines of business including the first in kingdom telecom B-brand, Metaverse solutions, and Smart homes/cities- Onboarded new partnerships with major telecom companies (FTTH & 5G) sales and installations - Increased revenues by 52% in a 1-year timestamp; and net profits by 24%

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  Future Transformation

  Feb 2023 - now

  • Owner and CEO

    Feb 2023 - now

  • Owner and CEO

    Feb 2023 - now
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  MeoSat

  Mar 2023 - now

  Co-Founder and CMD (KSA)

  Coming Soon