Ruxandra Mindruta

Ruxandra Mindruta

Student

Followers of Ruxandra Mindruta678 followers
location of Ruxandra MindrutaLondon, England, United Kingdom

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  • Timeline

  • About me

    Senior Marketing Campaign Manager at GLG

  • Education

    • Southampton Solent University

      -
      BA (Hons) Public Relations and Communication

      CIPR accredited, Year 2, 2010-2013; Public relations based degree with an in-depth understanding of communication, including: Corporate Communication, Marketing, Digital PR, Website Design, Digital Media Production, Visual and Written Communication.;

  • Experience

    • Southampton Solent University

      Sept 2010 - Jun 2013
      Student

      A PR and Communication course focusing on practical activities such as pitches, reports & essays writing, PR and marketing campaign planning, radio, video editing and website design

    • Optimum Communication

      May 2012 - May 2012
      PR Assistant
    • Carswell Gould

      Sept 2012 - Sept 2012
      PR Assistant
    • Brandwatch

      Jul 2013 - Jan 2020

      • Holds full responsibility for all marketing emails, resulting in a 60% YOY increase in open rate and 85% increase in CTR •Ensures brevity, consistency and quality of campaign messaging •Devises and executes highly-targeted buyer persona campaigns •Analyses campaign results to inform decision making and planning • Developed and executed influencer marketing strategies and creative campaigns • Built relationships with prominent influencers and thought leaders to drive brand awareness• Took full responsibility for selecting, training and managing our network of Brandwatch ambassadors• Facilitated influencer collaborations on blog interviews, guest posts, events, webinars, social media posts, external reviews, etc • Created engaging, high-ranking SEO blog content • Managed brand reputation through email outreach and link building in three languages • Contributed to creating and launching the Student Ambassador Programme • Launched our most successful social campaign to date • Used Brandwatch Analytics to identify industry trends, research influencers and run data analyses that informed our social campaigns

      • Campaign and Email Marketing Manager

        Jan 2018 - Jan 2020
      • Influencer Manager

        Jan 2016 - Jan 2018
      • Community Manager

        Jul 2013 - Dec 2015
    • Opus 2

      Jan 2020 - Dec 2020
      Marketing Manager
    • GLG

      Jan 2021 - now
      • Senior Marketing Campaign Manager

        Jun 2024 - now
      • Marketing Campaign Manager

        Jan 2021 - May 2024
  • Licenses & Certifications

    • Expert Certification

      Brandwatch
      Sept 2017
  • Volunteer Experience

    • Translator

      Issued by HOLT Romania on Jun 2012
      HOLT RomaniaAssociated with Ruxandra Mindruta
    • Translator

      Issued by BRAG Romania on Sept 2006
      BRAG RomaniaAssociated with Ruxandra Mindruta