Ruxandra Mindruta

Experience

• 

  Southampton Solent University

  Sept 2010 - Jun 2013

  Student

  A PR and Communication course focusing on practical activities such as pitches, reports & essays writing, PR and marketing campaign planning, radio, video editing and website design

• 

  Optimum Communication

  May 2012 - May 2012

  PR Assistant
• 

  Carswell Gould

  Sept 2012 - Sept 2012

  PR Assistant
• 

  Brandwatch

  Jul 2013 - Jan 2020

  • Holds full responsibility for all marketing emails, resulting in a 60% YOY increase in open rate and 85% increase in CTR •Ensures brevity, consistency and quality of campaign messaging •Devises and executes highly-targeted buyer persona campaigns •Analyses campaign results to inform decision making and planning • Developed and executed influencer marketing strategies and creative campaigns • Built relationships with prominent influencers and thought leaders to drive brand awareness• Took full responsibility for selecting, training and managing our network of Brandwatch ambassadors• Facilitated influencer collaborations on blog interviews, guest posts, events, webinars, social media posts, external reviews, etc • Created engaging, high-ranking SEO blog content • Managed brand reputation through email outreach and link building in three languages • Contributed to creating and launching the Student Ambassador Programme • Launched our most successful social campaign to date • Used Brandwatch Analytics to identify industry trends, research influencers and run data analyses that informed our social campaigns

  • Campaign and Email Marketing Manager

    Jan 2018 - Jan 2020

  • Influencer Manager

    Jan 2016 - Jan 2018

  • Community Manager

    Jul 2013 - Dec 2015
• 

  Opus 2

  Jan 2020 - Dec 2020

  Marketing Manager
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  GLG

  Jan 2021 - now

  • Senior Marketing Campaign Manager

    Jun 2024 - now

  • Marketing Campaign Manager

    Jan 2021 - May 2024