Wanjira Ng'ethe

Experience

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  Bamburi Cement PLC

  Oct 2013 - Jan 2014

  Treasury Intern

  Clearing backlog of outstanding balances in the firm’s bank reconciliations for the periods 2012 and 2013.Maintenance of the daily cash position of the firm and its subsidiariesReceiving, acting on and filing all correspondence pertaining to the treasury department

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  Unilever

  Feb 2016 - Nov 2020

  My mandate was to deliver the in-country channel strategy for international retailers in Kenya by executing plans and partnerships aimed at delivering mutual sustainable growth. Responsible for modern trade customers in the Nyanza region delivering an annual turnover of Ksh. 320 million. Key achievement was delivering a solid growth in sales despite the economic challenges that affected the retailers in the region due instability emanating from the 2017 general elections.I received recognition for consistent target achievement. Responsible for modern trade customers in the Nairobi and Rift region delivering an annual turnover of Ksh. 170 million. Key achievement was delivering strong double digit growth for both Unilever and the customers by leveraging on landing innovations and stellar service while ensuring cash collection targets were surpassed.

  • Key Account Manager - Carrefour, Shoprite and Game

    Oct 2017 - Nov 2020

  • Regional Account Manager - Nyanza Region

    Jan 2017 - Sept 2017

  • Regional Account Manager - Nairobi & Rift Region

    Feb 2016 - Dec 2016
• 

  Chumz.io

  Jun 2021 - Apr 2023

  Marketing & Communications Lead

  My core role within the Chumz team is researching, positioning, launching, and driving the adoption of the Chumz App across different markets.This is through;:- understanding customer needs across product and messaging, and developing marketing segmentation and strategy.:- Co-creating the go-to-market strategy, measurement and execution plan to drive product awareness and adoption with the target audience.

• 

  Kwara

  May 2023 - now

  Product Marketer

  :- User Acquisition: Exceeding targets through strategic use of social media, compelling copywriting, and engaging blog content.:- Product Messaging: Expert in crafting persuasive and distinctive copy that sets our brand apart in the market.:- Growth Strategies: Collaborating on innovative distribution and growth initiatives to accelerate business expansion.:- Compelling Content Creation: Creating captivating case studies, videos, and other content that resonate with target audiences.:- Customer Insights: Proficient in understanding customer behaviour, identifying growth opportunities, and shaping data-driven strategies for success. Show less