Eileen Donnelly

Experience

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  The Market Tiers

  Jan 1995 - Jan 1996

  Account Executive

  Communicated with local and national radio network to ‘sell-in’ PR storiesDirected live studio sessions with corporate clients, celebrities and radio presenters

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  ChildLine

  Jan 1996 - Jan 1997

  Special Projects Co-ordinator

  Launched and directed the charity’s largest community fundraising initiative through an on-pack promotion with Homepride

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  Carlson Marketing

  Jan 1996 - Jan 1996

  Account Director (freelance)

  Planned a national directing marketing campaign with Disney’s Toy Story videoAccount handled sales promotions in national press for Harper Collins

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  Whizz-Kidz

  Jan 1997 - Jan 1999

  Corporate Fundraising Manager

  Responsible for creating the corporate fundraising team during the period when Whizz-Kidz was the fastest growing charity in the UK.Successfully pitched for the Flora London Marathon Account handled HSBC, Kwick Save and BT exceeding fundraising targest through cause-related marketing campaigns and employee fundraising programmes

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  Action for Children

  Jan 1999 - Jan 2000

  Account Manager (retail sector)

  Developed a number of cause-related marketing campaigns for high profile brands (e.g. Britvic, Nickelodeon Asda) Account handled Lloyds TSB during the banks’ merger and raised £250,000 in six monthsCreated new business strategy and account team focusing on the retail sector Budget holder and financial reporting for business unitDirected a team of three in raising income and developing new business pitches

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  Action for Children

  Jan 2001 - Jan 2003

  Head of Major Initiatives

  Led the new business pitches and account handled major corporate accounts and events such as BAE Systems (worth £1.4 million) and the London Marathon (£1 million), Byte Night (£250,000) and the Aviation Annual Ball (£250,000).‘Byte Night’ won the Professional Fundraising Award 2000.

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  Rockhopper Marketing

  Jan 2003 - Jan 2003

  Account Director

  Developed and directed the new business unit for the agency's largest accounts. Created cause-related marketing campaigns for Fairy, Huggies, Dixons and Masterfoods.

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  The CarbonNeutral Company

  Jan 2003 - Jan 2004

  Marketing & Account Director

  Developed and implemented national consumer marketing campaigns with an environmental incentive with DHL, HSBC and British Gas. Worked with Volvo to create internal communication programmes to increase awareness of environmental impacts and a carbon offsetting scheme.

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  Virgin Group

  Nov 2005 - Dec 2011

  Group Corporate Responsibility & Sustainability manager

  Responsible for ensuring that the various Virgin companies’ SD plans were on track and consistent with the ambitions of the Virgin Brand, and that all reporting and governance requirements of good SD were being delivered across the Group. Using a consultative style in her approach to the Virgin branded businesses across the globe, worked with them to find appropriate commercially-focused solutions to the various different sustainability issues that each faces within their sector and territory.Eileen successfully created and directed an appropriate and flexible response to a global superbrand's sustainability challenges across sectors as diverse as space travel, mobile telephony, tourism, finance and healthcare. Also acted as the sustainability resource for the luxury properties within the Virgin Limited Edition portfolio, understanding the challenges of sustainability within a high profile luxury brand. Show less

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  Anglian Water

  Jan 2012 - Sept 2012

  Head of Sustainability

  Responsible for developing the Anglian Water sustainability strategy and executing against this, working across the business. Through a flexible approach managed a broad remit that ranged from developing a team to deliver an integrated communications strategy to working at the most senior level within the business in create long term strategic plans.Built a strong team unit, bringing together what was previously very isolated functions as well as key relationships with senior business leaders to support them in driving forward the sustainability mission. Show less

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  Tomorrow's Company

  Dec 2012 - Feb 2013

  Head of Strategic Relationships (interim)

  Working with the board, Eileen supported the not-for-profit think-tank, which focuses on corporate responsibility issues, to redefine its value proposition and advised them on a potential future business model

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  John Lewis Partnership

  Feb 2013 - Sept 2013

  Head of CSR (interim)

  Eileen was brought into this key post at a critical stage in the company's calendar to deliver an annual report to the board on the Partnership's progress on corporate responsibility and ensure the safe delivery of its Sustainability report. She also conducted a thorough review of the targets within John Lewis and Waitrose and provided recommendations for a suggested future strategic direction. She is now supporting John Lewis on the development of a customer-facing sustainability campaign.

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  PZ Cussons

  Dec 2013 - Mar 2016

  Global Director of Sustainability & External Affairs

  Working directly into and acting as the sustainability advisor to the main board, Eileen developed a strategy for this global FMCG manufacturer operating in mature and emerging markets across a diverse product portfolio, with a particular focus on creating and launching a palm oil strategy, including supply chain mapping, smallholder investment, NGO and investor engagement. Not only did she write the corporate narrative on palm oil, she the company's sustainability spokesperson on 'hot topics'. She successfully created a global communications strategy encompassing the development of a new corporate narrative within the annual report and the company's global websites, consumer communications, external stakeholder management, investor and media inquiries. Show less

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  The Co-operative Bank plc

  May 2016 - Jan 2018

  Head of Values & Ethics

  Responsible for embedding the values and ethics of the Bank as defined by customers, and the promotion and protection of its reputation during a time of major disruption for customers and employees due to restructures, cost reductions and refinancing - Designed and led a co-creation process involving internal and external stakeholders, including customers, to develop a brand purpose and community strategy that substantiated the Bank’s differentiation in the marketplace as the ‘ethical’ bank- Remodeled the employee volunteering programme and negotiated with suppliers to achieve a 47% cost saving which better reflected employee volumes and aligned with HR training, development and well-being projects- Led the team responsible for the integration of values and ethics into the business’ risk framework ensuring the Bank’s core brand value of ethics was a key business driver across all functions and fully integrated into employees’ responsibilities Show less

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  IEMA

  Jul 2016 - now

  Non Executive Director
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  Mental Health First Aid (MHFA) England

  Nov 2018 - now

  Licensed trainer
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  What Works Centre for Wellbeing

  Feb 2019 - Jun 2021

  Business & Wellbeing Lead

  An independent collaborative centre that puts high quality evidence on wellbeing into the hands of decision-makers in government, communities, businesses and other organisations. By bringing pioneering thinkers together from across these sectors to share ideas and solutions, the Centre's goal is to improve, and save, lives through better policy and practice for wellbeing.

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  Ripple&Co

  Feb 2019 - now

  Director

  Ripple&Co develop comprehensive wellbeing strategies that proactively target and address wellbeing and mental health in the workplace. We consider all drivers of wellbeing. Using a team of best-in-class providers, we deliver bespoke solutions based on real evidence of what works to achieve tangible outcomes.