Cristina Vaqueiro

Experience

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  Landor & Fitch

  Sept 2014 - Dec 2016

  Jr Marketing, PR and Corporate Communications Coordinator

  - Developed brand audit and market segmentation for Royal Caribbean Intl for Pullmantur's US launch- Led Landor Perspectives magazine content, which resulted in a 20% SOV turnover- Created e-Retail brand positioning strategy for Sephora LATAM

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  In Marketing

  Jan 2016 - Dec 2018

  Market Intelligence Coach and Digital Marketing Coordinator

  - Coordinated market intelligence department and developed prototypes based on research insights- Increased 30% brand awareness and 10% purchase intention for a convenience retail chain store- Increased 15% online sales through e-commerce and cross-platform strategies- Developed umbrella brand architecture strategy and marketing plan for a luxury hotel

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  Thinking Group

  Jan 2018 - Oct 2020

  Sr SEM and SEO Brand Strategist

  - Negotiated $1.5M media kit proposals with 200% turnover- Surpassed Google + FB Ads goals by at least 170% every month- Managed $2.5M - $3.5M annual ecomm budget, generating a 150% ROI & other eRetail KPIs

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  ProfitlogiQ

  Nov 2020 - Nov 2021

  Sr Key Account Manager

  - Amazon Advertising e-commerce strategies, AWS, daily performance reporting and presentations- AAA Brand client facing and management (20+accounts) - New business, up-sale and cross-selling management

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  L'Oréal

  Nov 2021 - Nov 2022

  Manager, eRetail - Redken NYC

  - E-commerce Content Strategy & Product Launches- Ongoing Optimizations in Amazon, Ulta, Salon Centric, JCP and Beauty Brands PDPs- L'Oreal Opera Platform Champion - Salsify and Opentext Go-To Person for Redken- In-House & Agency Creative & Reviews Briefing Processes

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  Front Row

  Nov 2022 - now

  Creative Director

  - Lead creative direction and content strategies for professional hair care, skin care, and beauty brands, ensuring alignment with brand identity and engaging the target audience + brand tone effectively from concept ideation to execution and measurement- Team leadership- Oversee Sr Content Leads. Supervise creative cross-function processes with SEO, PPC, Content, and BSM teams; ensure streamlined operations and project efficiency.- Amazon ecom creative & seo content leadership & creation for paid, organic, owned and earned content placements such as: SBAs, SBVs, storefronts, category pages, PDPs, A+ Premium, AMZ Brand Story, main carousel images, SEO copy, Allure award optimizations.- Team structure, recruitment, onboarding, and freelance coordination to ensure streamlined operations and efficiency. - Monitor and report on team performance metrics, ensuring that project timelines and quality benchmarks are consistently met. Establish, implement, and optimize internal processes, tools, software, and other systems to maintain a high level of creative excellence. Show less