James Cardona

Experience

• 

  JHA ProResource

  Jul 2016 - Oct 2016

  Researcher
• 

  CSM Sport & Entertainment

  Mar 2018 - Mar 2021

  Working as part of a shared service across the business. My duties for both brands and rightsholders included: - Cross-functional collaboration with internal data, creative, tech and planning teams to make strategic recommendations to clients- Global partnership strategies for wide range of brands- Go-to-market and rights sales strategiesMember of the Chime Innovate Youth Board (2019 - 2020)

  • Strategy & Consultancy Manager

    Mar 2020 - Mar 2021

  • Senior Strategy & Consultancy Executive

    Mar 2019 - Mar 2020

  • Research Executive

    Mar 2018 - Mar 2019
• 

  Right Formula

  Mar 2021 - May 2022

  Strategy Manager

  Hired to build and grow the new Strategy function- Developed a new suite of partnership strategy products- Qual & Quant research to aid partnership sales- Lead for paid commercial consultancy projects- Championing the use of data and strategy via thought-leadership articles & mentoring

• 

  DMP

  May 2022 - now

  Senior strategy lead for all partnership and sponsorship output across retained clients, paid projects and new business acquisition. Account lead for DMP’s flagship client, NEOM - the future tourism destination and region in Saudi Arabia. Working on a wide range of partnerships across Sport, Culinary, Green Energy and Thought Leadership. Tasks included: - Partnership Strategy- Data-driven partnership assessment- Creative Ideation- Event and Digital Activation- Measurement & Evaluation- Budget management

  • Strategy Director

    Nov 2023 - now

  • Senior Account Director

    May 2022 - Nov 2023