Anna Forgaard

Experience

• 

  The Wine Society (The International Exhibition Co-operative Wine Society Limited)

  Jan 1989 - Jan 1991

  Graduate Trainee
• 

  Emap

  Apr 2003 - Mar 2007

  Responsible for the subscriptions and consumer events marketing, driving database volumes and revenue and increasing customer LTV through incremental sales. Creating and implemeting the commercial plan for this golf voucher scheme business, responsible for the editorial, advertising and marketing content and plans

  • Head of Marketing Operations

    Oct 2004 - Mar 2007

  • 2-Fore!-1 Manager

    Apr 2003 - Oct 2004
• 

  Bauer Media

  Jan 2007 - Aug 2014

  Identifying, brokering and executing partnerships between Bauer brands and external brand owners and agencies using subscriptions and data. These partnerships created promotions for the external brands and delivered a new readership for Bauer.Working across 50 magazine titles, I secured partnerships with major brands and grew this channel to become the largest source of new subscriptions at Bauer Media. Managing the customer acquisition strategy to drive new customers, new data, data conversion and data value. Leading a team to deliver marketing plans through multi-platform campaigns, across diverse consumer markets.Negotiating and managing 3rd party partnerships with major partners and agencies to open new routes to market.

  • Head of Subscription Partnerships

    Aug 2011 - Aug 2014

  • Head of Customer Acquisition

    Jan 2007 - Aug 2011
• 

  Anna Forgaard Marketing

  Aug 2014 - Apr 2021

  Marketing consultancy and project work

  Providing marketing advice, strategies and campaigns for SMEs, enabling small business owners to concentrate on their product while I concentrate on the marketing.The service I provide is adapted to suit the client and can be medium to long term project work, specific campaign work or the creation of a full marketing plan. I work across all channels and marketing disciplines and have an extensive network of contacts who can be called upon when other skills are needed to deliver a campaign, such as design to print. Show less

• 

  Forgaard Agency

  Aug 2014 - now

  Marketing Director

  Working with a team of marketing experts to deliver exceptional, commercially-focussed marketing to our clients.Whether we are devising full marketing strategies or one-off campaigns, building websites or writing copy and content, working on social media plans or live events, we bring creativity, commerciality and curiosity to the process.