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Silvija Veide

Silvija Veide

Legal Consultant | Finance & Insurance Brokers

Followers of Silvija Veide891 followers
location of Silvija VeideWeybridge, England, United Kingdom

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  • Timeline

  • About me

    Head of Strategy and Planning | Marketing Communication, Change Management, Multi-Channel Marketing and Retail Optimization

  • Education

    • RISEBA University

      2009 - 2012
      Master's degree Business Administration and Management, General MBA

      Activities and Societies: Player at University Team of Volleyball Master thesis evaluated with distinction and awarded for innovation

    • Latvijas Universitate

      1999 - 2003
      Bachelor Social Sciences ( Sociology) Social Sciences

    • Latvijas Universitate

      2000 - 2005
      Bachelor of Applied Science (BASc) Law Proffessional Law

      Activities and Societies: Player at University Team of Volleyball Proffessional Degree in Law ( 5 year studies, including practice in court, prosecutor's office & regional municipality).

  • Experience

    • Finance & Insurance Brokers AFB

      Aug 2004 - Jun 2006
      Legal Consultant | Finance & Insurance Brokers

      • Prepared insurance agreements and contracts, conducted on-site visits, and managed customer relationships at Finance & Insurance Brokers AFB in Riga, Latvia.• Specialized in preparing financial risk agreements and held a valid Broker's certificate for the role.

    • AS Pasažieru vilciens

      Jan 2005 - Jun 2005
      Law Consultant | Pasažieru Vilciens

      • Conducted legal verifications and prepared documents for AS Pasažieru vilciens in Riga, Latvia.• Represented the company in legal proceedings, ensuring compliance and protection of company interests.

    • Sony

      Jun 2006 - Mar 2008
      Sales and Marketing Assisting Manager, Sony Baltic | Sony Electronics

    • Sony Europe

      Mar 2008 - now

      • Led a team of brand activation specialists across 20 countries in Central and Southeast Europe, managing retail sales KPIs for over 170 promoters and 50 field sales agents.• Spearheaded strategic discussions with Pan European management teams to drive investments in key markets, resulting in increased market share and brand visibility.• Managed a 10 million+ A&P budget, including budgeting, forecasting, and performance reviews, to drive sell-out performance in 1000+ stores and online channels. Show less

      • Head of Strategy and Planning | Marketing Communications | Sony Electronics

        Feb 2024 - now

      • General Manager, Brand Experience & Communication (EU Markets) | Sony Electronics

        Mar 2022 - Feb 2024

      • Brand Activation Head, Central and Southeast Europe | Sony Electronics

        Oct 2018 - Mar 2022

      • Brand Communication Manager, SCSE & Baltic | Sony Electronics

        Jul 2014 - Oct 2018

      • Brand Communication Manager, Baltic | Sony Electronics

        Oct 2008 - Jul 2014

      • Marketing Communications Manager, Sony Nordic | Sony Electronics

        Mar 2008 - Sept 2008

  • Licenses & Certifications

    • Data Visualization for Marketers

      LinkedIn
      Nov 2022
      View certificate certificate

    • Certified Digital Marketing Professional

      Digital Marketing Institute
      Sept 2021