Farrel Ryandanendra Putra

Experience

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  Teater Jubah Macan Padmanaba

  Jun 2019 - Jul 2021

  Scriptwriter

  Project: Pentas Besar 2021 "Beauty and the Beast: The Ethereal" (500,000+ views on YouTube per July 2021), Pentas Rakyat 2019 "Ken Arok" (3,000+ live audiences)

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  BEM FEB UGM

  Sept 2021 - Dec 2022

  Social Media Manager

  Led a team in charge of managing 8 social media platforms, i.e., content writing, proofreading, and reporting to meet 100% compliance (11,000 target followers on Instagram).

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  Ikatan Keluarga Mahasiswa Manajemen (IKAMMA) FEB UGM

  Mar 2022 - Dec 2022

  Project: SOERTI, Pemilwa, I-CARE, PAAM• Managed a budget of Rp35 million for organizing 1 student orientation, 1 student election, 3 charity events, and a recognition program to engage 600 active students and alumni.• Established partnerships with 2 NGOs to achieve shared objectives within specified programs. An orientation program for incoming students.

  • Staff of Internal Department

    Feb 2022 - Dec 2022

  • Chief Creative Officer of SOERTI 2022

    Mar 2022 - Sept 2022
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  The Management's Event FEB UGM

  Jan 2023 - Jul 2023

  Project Director of EXPOSURE 2023

  The first thematic curated market in Yogyakarta, which become a platform to support local creative industries in lifestyle, F&B, music, and art.• Managed end-to-end of portfolio from planning to performance evaluation, attracting 41,500+ visitors at the main event (+70% compared to 2022).• Liaised with Pakuwon Mall Jogja to propose the venue, negotiate, and arrange payments.• Led and mentored teams to manage Rp500 million-valued partnerships with 61 tenants, 24 artists, 11 bands, 3 brand collaborators, 16 sponsors, 19 media partners, and 3 vendors.• Streamlined 36% of expenses by identifying cost-saving measures across the entire project lifecycle, i.e. contracts renegotiation, resource allocation, and prioritization.• Increased tenant registration by 150% through co-branding (e.g., exclusive content, merchandise, product placement, GWP) and merchant partnerships.Subordinate: Leads, Staff (Tenant Relations, Entertainment, Activation) Show less

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  PT. Mitra Adiperkasa Tbk

  Feb 2024 - Jun 2024

  Marketing Intern

  SBU: FashionBrand: Calvin Klein, Tommy Hilfiger, United Colors of Benetton, True Religion, Ben Sherman• Assisted in executing a 360-marketing strategy, both ATL and BTL, to boost brand visibility.• Managed social media channels and influencer relations, generating an average of 5,000 qualified leads per month on each landing page.• Compiled reports on social media, e-commerce, OOH, mall collateral, push notifications, EDM, PR coverage, and KOL involved across campaigns, e.g. JENNIE in Calvin Klein, Tommy at the 2024 Met Gala.• Co-created a marketing event proposal, not limited to acquire potential KOL and media, 3D layout design, and assist with budgeting.Report to: Marketing Manager, Marketing Coordinator Show less