Gemma Garrett

Experience

• 

  Southampton City Council

  Sept 2007 - Sept 2010

  Sales and Membership Manager

  Managed a team of sales co-ordinators and administrators to exceed KPI's. Created and implemented a promotional plan to deliver membership growth of 14% across Southampton City Council's leisure venues.

• 

  Active Nation

  Sept 2010 - Dec 2011

  Contract Campaign Manager

  Managed a team of Sales Co-ordinators and Membership Administrators to deliver membership growth. Planned and managed all membership related activity across the contract ensuring all lead generation, conversion and consequently sales targets were exceeded. Led a training and development programme across Southampton's Leisure Centres to improve member service and member interaction.

• 

  Royal Yachting Association (RYA)

  Dec 2011 - now

  I create robust partnerships to deliver a suite of attractive membership benefits and maximise opportunities to promote membership through partner promotional channels. Through these strong partnership I manage the promotional plan for new and existing member benefits utilising all available promotional channels.I enhance member interactions at key membership milestones to improve retention. By working with design and print agencies I create appealing and engaging membership materials and campaigns. Where possible I target key member segments.I create promotional plans to deliver membership growth targeting key demographics. One of the key initiatives I work on is evolving a commission scheme to encourage other organisations to promote RYA membership. Part of this initiative is creating the process and attractive materials to encourage uptake and membership conversion. A further part, is engaging with and developing strong relationships with key stakeholders who deliver the initiative on the RYA's behalf. I create, promote and evaluate all member surveys to gather member feedback to help shape promotional plans and member benefit development. Show less

  • Membership Engagement Officer

    Apr 2017 - now

  • Membership Operations Officer

    Dec 2011 - Mar 2017