
Deepak Sethi

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About me
Innovative Telecom S/W Professional ★ Solution Architect & Manager ★ Pre Sales Expert ★ Program Manager ★ Driving Positive Change
Education

C-DAC
1997 - 1998Diploma Advance Computing
SMS
1979 - 1993
University of Pune
1994 - 2000Bachelors of Engineering Computer EngineeringActivities and Societies: Inter College Quiz
Experience

Hughes Software Systems
Nov 2000 - Dec 2004Signaling Gateway (SG) solution via VXSM/MGX Ramped up quickly on CISCO’s complex VXSM Architecture & drafted Integration plan. Pioneered Integration of HSS developed Signaling Plane modules with CISCO’s VXSM Modules by establishing Task Model & Initialization sequence for all SG Modules. Porting HSS developed Signaling Plane modules to VXSM Architecture. Well documented design of RNC & MSC simulators to test SG/MG functionalities.Project was shelved during Design phase as Cisco acquired a company which had a SG solution, but this gave Cisco an insight into HSS capability to design solution. Show less Development of RRC Layer Pioneered integration of RRC module with RLC, MAC and FP layers thereby resolving challenges during integration by finding issues and their resolution. Developed Cell Reconfiguration feature after doing detailed Requirements analysis with multiple stakeholders for API design. Developed Query Interface & re-designed it later using pointers to functions. Leading Design & Coding for Debug module (Error/Traces/Statistics) which assisted in excellent troubleshooting of issues. RRC/SIB version upgrades from R99 to R4 & defined process for subsequent upgrades. Driving Performance Measurement of Uu i/f after varying various parameters. Ensuring scenarios identified for Acceptance Testing are executed successfully during System Integration Testing resulting in acceptance of Product by customer. Functional Area Representative for Integration & Testing Process areas during CMMI assessment which got CMMI Level 5 rating to the organization.The project earned Hughes Software Systems CMMI Level 5 and successful implementation of RRC layer was the stepping stone for numerous customer wins in coming years in UMTS/LTE domain which is the core expertise area of organization. Show less Development of Distributed RANAP Outstanding development of Overload Control functionality for DRANAP with most optimal Load distribution algorithm and Unit Testing ensuring 95% code coverage. Finding key issues during Performance testing/analysis of Distributed Iu stack during Dev. phase which accelerated QA cycle. Providing timely support to QA team which resulted in quick closure of issues. Resolving Customer reported queries at highest priority with 0 re-opened issues which won Award for Customer SupportThis was key deliverable for Ericsson which seeded many other opportunities. Show less Development of RANAP Layer Optimized Overload Control functionality by 35% by redesigning the algorithm Took initiative of understanding a new platform independent Porting LibraryPioneered 1st ever integration of RANAP/SCCP layers with this Library thereby resolving integration challenges and later on mentoring other teams for the same. Writing exhaustive Test Plans (Unit Test Plan, Sub System Integration Test Plan and Acceptance Test Plan) which resulted in 15 % less defects in QA cycle w.r.t Project goal Rigorous Testing at all levels (Unit Testing, Sub System Integration Testing, System Integration Testing, Regression Testing and Load/Soak Testing) which resulted in 5 % less defects in QA cycle w.r.t Project goal. Fixed over 20 defects with Zero re-opened defects. Development of peer side RANAP and RANAP User Simulators, to test RANAP layer on N/W side which won Award for Best Design Presentation.Successful implementation of RANAP layer completed HSS’s offering of Core n/w software solution. The same code based was also re-used to reduce time to market RNC side RANAP. Show less
Software Engineer, CRBU for Cisco
Jul 2004 - Dec 2004Software Engineer, CRBU for Cisco
Nov 2003 - Jul 2004Senior Software Engineer, Mobility and IN SBU, Products BU
May 2002 - Nov 2003Software Engineer, Mobility and IN SBU, Products BU
Nov 2001 - Apr 2002Software Engineer in Mobility and IN SBU, Products BU
Nov 2000 - Oct 2001

Aricent
Jan 2005 - Jun 2006Technical Leader, Services BUUTRAN Server for NetHawk Pioneered an overall performance improvement of 40% from Design/Code reviews & code profiling. Designed and Implemented Threads to improve Performance by 14% MAC Layer TFI Selection Algorithm Enhancements to have O(1) access. Gain 10% RLC Layer SDU to PDU Processing Enhancements. Gain 13%. Implemented Automated Test Suite to test Data Stream Processing classes. Customer was highly impressed by team’s in depth knowledge of 3G protocols & automated testing approach which resulted in more business for Aricent in coming years. Show less

Aricent
Nov 2006 - Mar 2013Identity Management System for Vodafone, UK Pre-Sales Support via Technical /Delivery Proposal which resulted in $650K business. Joined project as a Dev. Manager & within 6 months started proficiently managing all aspects of the Engagement, Dev. release, AT release & Managed Services. Increased Revenue to $1.4M from $0.9M @ 25% profitability by efficiently planning work between core/flex teams at higher productivity. ↑ Customer Satisfaction Score from 2.2 to 3.8 by formulating strategies of 1:1 mapping of Tech. Lead to customer stakeholder, closure of AI’s within 24 hrs ↑ Productivity of Offshore team to 110% from 30% within 3 months by consolidating teams/lab at one location, increasing ownership & improvising their way of working. 25% ↑ in revenue YOY for service renewals due to increased transparency with customer by consolidating last year’s effort & building a forecast model for next year Working closely with customer for closure of Requirements, Effort/Schedule, Resource Plan/Delivery Pipeline & periodic service review. Recommended & accomplished updates to Service Specification. Effective Change/Risk Management using RAID logs Championed Document review guidelines & institutionalized process of using it for document reviews which resulted in $30K cost saving by not using a Technical writer. ↑ Delivery capacity by 30% by using VROM/WO status to forecast team size followed by dynamic allocation of team to activities. ↑ Team Satisfaction Score by leading, motivating them & resolving their issues. Contributed to organizational goals by sharing / adapting Best PracticesTurned around customer sentiment by successful deliveries throughout the year which laid foundation stone for other wins within VF, UK Show less VXSM/MGX (Media Gateway) Awarded by Cisco for Managing Product Escalations from Offshore on 24x7x365 basis with a 50% reduced team size and no Onsite support thereby ↑ profitability by 70%. Managed key customers of Cisco like Comcast, BT, Vonage, Sprint, AT&T Received Highest Individual Customer rating of 4.23 by keeping transparency in reporting Status/Action Plan of ongoing escalations to Cisco Account Team/customer o Represented both Aricent/Cisco in numerous pre-CAP cases and first ever CAP case on MGX, maintained customer sentiment and kept senior management informed. ↓ Field issues by 30% by doing periodic analysis of escalation data to identify areas of Hardening & forecast team size. Worked closely with DSP vendor (TI) & OS vendor (Windriver) to achieve resolution of 6+ months prolonged issues such as DSP Crashes and S/W exceptions within 1 month Worked closely with BT to help develop their understanding of H.248 Overload Control Winner of Cisco’s CAP Award as Onsite Escalation Lead for analysis / quick resolution of issues by providing workaround/clarification within 50% of 3rd Line Support SLA’s. Outstanding development of NSE/NTE Negotiation features in H.248 Awarded for completing transition of (H.248) from Cisco to Aricent ahead of scheduleMGX was the 1st product off-shored completely to Aricent, the successful delivery of which was followed by 5 more projects growing account size to 200 with revenue of $5M. Show less
Program Manager Managed Services
Jul 2010 - Mar 2013Technical Solution Manager Mobile Apps
Mar 2010 - Jun 2010Product (VOIP Gateway) Escalation Manager for Cisco
Nov 2006 - Mar 2010

Tech Mahindra
Apr 2013 - Mar 2015Pre Sales Expert Respond to RFP's in Wireless domain (LTE, UMTS, Femto, CDMA) & Mobile handsets (Android platform, Applications) from US/European OEMs & Telecom Service Providers/ Operators for New product development, Integration, Validation, Sustenance, Pilot/Large scale deployments, New Product Introduction & TAC Support (L1/L2/L3/L4). Understand customer requirements from Strategic, Business, Technical & Risk aspects. Evaluate Engagement models - Joint Dev., Outsourced, Re-badging and Prof. Services. Analyze Business models - T&M, FP, mix of T&M / FP, Transaction based & Risk/Reward Prepare RFP response by devising technical solution, highlight Key dependencies, Operations Setup Approach covering Planning, Knowledge Transition & Shadow phases, Connectivity/Infrastructure requirements and Staffing plan with app. resource mix. Work closely with Support functions, Infrastructure, Finance & HR teams as per their SLA’s to ensure timely submission of RFP response. Showcasing Technical Capabilities & customizing Offerings as per Client’s requirement. Preparing business driven technology Presentations for Demos and Client visits. Market analysis to identify potential technical areas to build POC for seeding new offerings Developing strategies in terms of collaborations, dev. E-2-E solutions & TEM partnershipsSuccessfully seeded new engagement for a handset OEM with a team of 20 team members & revenue of 1.2M, with another proposal for 150+ FTE's in pipeline. Show less

Ericsson
Mar 2015 - now ML based Geolocation:- Developing a generic ML model which improves geolocation accuracy by 50% compared to traditional methods (Centroid, TA based), when applied to a new cluster. This is based on MDT/CTR Events with extensive feature engineering. A more accurate geolocation enables efficient NW diagnostics & optimization. Hotspot for NW Densification:- Developed ML based Use case for identifying hotspots/areas where NW issues are observed based on multiple criteria’s like Coverage Hole, Interference Spot, Data Traffic Density Delta, Capacity Issues & Competitor Sites Estimation. These hotspots can be fed a input to other NDO tools for Planning etc. 4G/5G Coverage KPI for Operator Benchmarking :- Developed Module for Operator Performance Benchmarking based on 4G/5G Coverage KPI from crowd sourced data. KPI Anomaly Detection : Lead at NDO SME, development of module to detect anomalies in cell aggregated KPI’s based on Throughput and Latency KPI’s using crowd sourced data. Traffic Leakage Detection : Developed Use Case to detect 4G capable users latched onto legacy 3G/2G using crowd sourced data. This allows to identify possible issues in 4G NW, handsets and can be used as input for other tools. Geolocated Rasters :- Developed module to build rasters/maps based on various categories of KPI’s – RF, Traffic , Performance using geolocation from crowd sourced data. These maps are used as input for various NDO Services. Operator/Vendor Benchmarking:- Developed Use Case for Benchmarking Operators/Vendors using multiple categories of KPI’s – RF, Traffic, Web, Voice based on crowd sourced data, as a NDO Service. Study of 5G eMBB Services and identify potential Use Cases for Ericsson NDO Tools. Show less Developing good understanding of Network Probes of various vendors like Polystar, Astellia, Ericsson Expert Analytics to come up with comparative analysis. Good understanding of multiple Ericsson CEM solutions along with their architecture via onsite workshops with Ericsson teams. Working on Prediction of S-KPI's (Time Series data) using traditional methods like ARIMA, TBATS & Recurrent Neural Networks with Tensor flow Driving Root Cause Analysis using Decision Trees & Bayesian Networks Driving Anomaly Detection in S-KPI using RPCA & ANN (Auto Encoder) Technical Point of Contact for interfacing with Probe vendors for resolution of technical queries Technical Point of Contact for interfacing with end customer / CEM Operations team for Operations Technical support. Guiding & Training CEM Operations team in using the CEM solution and troubleshooting KPI degradation issues via onsite workshops. Second/last line support for analysis & resolution of issues reported by customer that could not be resolved by CEM Operations team. Pre- sales support via CEM Solution Demo’s and Workshops with prospective customers. Conducting KPI Audits as requested by customer to understand actions to be taken to improve the KPI values. Identifying new CEM Use Cases in line with CEM solution capability to give maximum value add to end customer. Developing RCA assist Dashboards which isolate impact across dimensions & identifies the key contributors to be analyzed on priority. Show less
Solutions Architect & Manager
Jan 2018 - nowSolutions Architect
Mar 2015 - Dec 2017
Licenses & Certifications

Leadership Assessment Level 1
EricssonFeb 2023
Leadership for Professionals
EricssonMar 2017- View certificate

5G SW R&D Fundamental Level
EricssonMay 2022
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