Tomson K Thomas John

Experience

• 

  Abacsys Technologies Pvt. Ltd.

  Nov 2017 - Sept 2019

  > Planned and monitored the ongoing business presence on social media daily using social listening tools.> Did On-page and Off page-SEO for client websites> Optimised and posted images & video contents on social media platforms daily (Facebook, Instagram, etc)> Increased the leads through social media for client and generated 7000 AED-9500 AED more revenue every month> Managed ad campaigns on Google and Facebook

  • Digital Marketing Executive

    Feb 2018 - Sept 2019

  • Digital Marketing Intern

    Nov 2017 - Feb 2018
• 

  Our Shoppee LLC

  Oct 2019 - Feb 2020

  Digital Marketing Executive

  > Did On-page and Off-page activties for E-commerce website> Enhanced the user experience of the website with the help of developers which increased daily leads from 230 to 1000

• 

  SpiderWorks Technologies Pvt Ltd

  Feb 2020 - Sept 2022

  > Ranked websites in the 1st page within the top 3 positions of Google SERP for various clients from UAE, UK, Qatar, Kuwait, and India using various digital marketing strategies.> Conducted on-page and off-page analysis for clients from various industries and managed an increase of 30-50% sales through websites monthly. Conducted keyword research using google keyword planner and added content to the pages according to the keyword research > Audited and corrected technical SEO website issues which help us get leads 40% more of 40000 AED monthly. > Created events and goal tracking using GTM and GA > Implemented various schemas (structured data) to the website which increased the click through rate by 5 times.> Incorporated different tools like SEMRush, ahrefs, Microsoft clarity, webmaster tools, etc to track the competitors, website audit, backlink analysis, and so on which increased the revenue of our client to 40% - 50% through website.> Published different internal & external blogs based on the keywords to be ranked for the client website and increased 1000 - 3000 visitors to the website.> Assisted in site migration with development team and maintained proper site architecture.> Managed Google Business Profile (Local SEO) to enhance online presence and this in turn got more leads through it.> Coordinated with clients in weekly meetings to discuss the strategies, action plans, etc that we are going to implement for the business growth.> Analysed digital marketing analytics reports and shared insights with the team daily to develop optimization plans & digital marketing strategies> Stayed up to date on emerging digital tools and platforms, digital marketing trends, and new technologies, and shared insights with the rest of the team. by-weekly> Tracked the website traffic flow daily and provided internal reports regularly> Prepared content for the websites. Show less

  • Senior SEO Executive

    May 2020 - Sept 2022

  • SEO Executive

    Feb 2020 - May 2020
• 

  Emap

  Sept 2023 - May 2024

  SEO Specialist

  > Doubled the organic traffic of the brand website within a span of 4 months from 20,000 organic visitors to 40,000 by implement best SEO practices> Coordinated with developers to improve the user experience of the website which in turn reduced the bounce rate from 10% to 2%> Did weekly site audits to find the website technical errors and rectified those errors with the help of web developers > On-page optimisation of websites which increased the SEO score of the websites.> Prepared weekly and monthly reports using Google Analytics 4 data, funnel exploration reports, looker studio, GSC, etc. Show less