Taylor Fisher

Taylor Fisher

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  • Timeline

  • About me

    Director of Marketing & Partnerships - The Greater Good Science Center based at UC Berkeley

  • Education

    • Pepperdine University

      2008 - 2012
      Bachelor of Arts (B.A.) Integrated Marketing Communication

      Activities and Societies: Lausanne, Switzerland Study Abroad Program; VP Programming - Delta Gamma, Eta Alpha

  • Experience

    • Creative Artists Agency

      Jun 2010 - Aug 2010
      Intern

      Managed new client briefings and supported global market research products for Fortune 500 clients.

    • Sotheby's International Realty

      Jan 2012 - Jan 2013

      For Ewing and Associates branch, owned company-wide digital strategy including CRM, website, and social, in addition to print advertising: directed company website redesign, developed SEO and SEM strategy, managed company app creation and rollout. Launched Sotheby's Israel full funnel digital marketing program. For Ewing and Associates branch, supported Director of Social Media with community management, content creation and search strategy.

      • Director of Digital Marketing

        Jan 2012 - Jan 2013
      • Assitant Marketing Manager

        Jan 2012 - Jan 2012
    • North of Nine Communications (WPP)

      Jan 2013 - Jan 2015

      For North of Nine Communications, built company-wide influencer service and paid social media strategy capabilities, managed Intel Education global influencer and social media strategy, and developed messaging and communications plans for Super CEO and Twitter co-founder Biz Stone. Created daily briefing reports for Intel CEO and led Intel EdTech Sales Team digital and experiential content initiatives.North of Nine Communications is part of the WPP network.

      • Client Executive

        Jan 2014 - Jan 2015
      • Client Staff Assistant

        Jan 2013 - Jan 2014
    • The Clorox Company

      Jan 2015 - Jan 2021

      Integrated-marketing lead for Brita. Create and manage national campaigns including content partnerships, influencer and social media strategy and execution, agency management, and purpose-led communications. Led all Burt's Bees Europe digital activities across the consumer funnel, created best in class ecommerce content strategy for execution in UK and Germany and launch in Italy, Spain, and France and chartered new social media manager program across the UK office branch. Led Renew Life social, influencer, and CRM strategy, implemented Facebook big bet studies, managed paid social budget, collaborated with agency partners across digital ecosystem including ecommerce, media, PR, and shopper marketing. Owned Glad Food Protection digital and PR strategy, established Glad social and influencer best practices, created award-winning influencer campaigns, oversaw Amazon content strategy and execution. Managed social media for brands Glad Products, Fresh Step, and Hidden Valley Ranch and managed Twitter content strategy for CMO Eric Reynolds.

      • Brand Engagement Marketing Lead

        Jan 2020 - Jan 2021
      • Brand Engagement Marketing Manager

        Jan 2018 - Jan 2020
      • Mindfulness Coach

        Jan 2017 - Jan 2020
      • Associate Brand Engagement Marketing Manager

        Jan 2017 - Jan 2018
      • Assistant Brand Engagement Marketing Manager

        Jan 2016 - Jan 2017
      • Content Producer

        Jan 2015 - Jan 2016
    • The Greater Good Science Center

      Jun 2022 - now
      Director of Marketing and Partnerships

      The Greater Good Science Center studies the psychology, sociology, and neuroscience of well-being, and teaches skills that foster a thriving, resilient, and compassionate society.Based at the University of California, Berkeley, the GGSC is unique in its commitment to both science and practice: not only do we sponsor groundbreaking scientific research into social and emotional well-being, we help people apply this research to their personal and professional lives. Since 2001, we have been at the fore of a new scientific movement to explore the roots of happy and compassionate individuals, strong social bonds, and altruistic behavior—the science of a meaningful life. And we have been without peer in our award-winning efforts to translate and disseminate this science to the public. Show less

  • Licenses & Certifications

    • Lagree Fitness Instructor

      Studio Lagree
    • 20+ International Coaching Federation hours

      Search Inside Yourself Leadership Institute (SIYLI)
    • 135+ International Coaching Federation hours

      Co-Active Training Institute