Mitchell Buchanan

Experience

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  Real Canadian Superstore

  Mar 2007 - Jun 2009

  Portrait Studio Photographer
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  Parks Canada

  May 2010 - Aug 2010

  Videographer

  • Scripted, filmed, edited, and produced two short documentaries for web-based and television-based consumption, and assisted in the management of Parks-related events across Saskatchewan.

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  Freelance

  Jan 2011 - now

  Photographer/Writer/Videographer

  • Provide a collection of services, including video production and editing, animation, and copywriting.• Clients include WNED/PBS Buffalo, Brock University, Collective Concerts, the equality effect, Dubstep.net, Monstercat Media, Imprint Newspaper, and Visibull.

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  OpenText

  Jan 2011 - Apr 2011

  Communications Analyst

  • Scripted, filmed, and developed six promotional videos for OpenText services, used internally and externally.• Co-ordinated, hosted, and moderated webinars for OpenText Content Experts.• Assisted with design and content creation for bi-weekly online newsletters.

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  Dubstep.net

  Mar 2011 - Oct 2012

  Head Writer

  Album reviews, show reviews, and articles about artists and the industry.

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  ClevrU

  Sept 2011 - Dec 2011

  Content Creator

  • Initiated and oversaw the incorporation of educational Open Courseware content from the Massachusetts Institute of Technology (MIT).• Interviewed, evaluated, hired, and managed a team of 30 part-time university students to incorporate Open Courseware content from Harvard University, the University of California, the Kahn Academy, and MIT.• Managed ClevrU Twitter account to share thought-leadership articles and generate ongoing discussion with e-learning experts worldwide.

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  ClevrU

  May 2012 - Aug 2012

  Digital Communications Specialist

  • Invited to return for a second co-op term based on performance in previous term.• Scripted, filmed, and animated critical video promotional material for investors and clients.• Liaised with TVO to incorporate over 400 educational videos into the ClevrU database.• Created and implemented a recruitment process for content partners.• Recruited six new content partners with primary, secondary, and post-secondary educational material.

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  Desire2Learn Incorporated

  Jan 2013 - Aug 2013

  Product Marketing Assistant

  • Recognized as a key player in bringing first Desire2Learn direct-to-student product to market.• Planned, executed, and managed critical social media strategy - increased social followers and product awareness by 20%.• Responsible for managing go-to-market strategy for two major product updates including external communication, website updates, and internal awareness.• Created and redesigned copy for product marketing webpages, reflecting product updates and revised marketing focus.• Received an “Outstanding” end-of-term evaluation, requiring written justification from supervisor and validation from the University of Waterloo. Show less

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  Tri-Mach Group Inc.

  Apr 2014 - Dec 2016

  Digital Media and Marketing Coordinator
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  The McQuaig Institute

  Jan 2017 - Jul 2018

  Marketing Operations Specialist
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  Vena Solutions

  Jul 2018 - now

  • Video Marketing Specialist

    Feb 2020 - now

  • Content Marketing Specialist

    Jul 2018 - Feb 2020