Shawn Rosenberger

Experience

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  Industrial Light & Magic

  Feb 2000 - Nov 2001

  Senior Designer

  Senior Designer within the ILM Art Department where I designed and managed marketing projects for various Lucas companies including ILM, ILMCP and Skywalker Sound. I was Lead Designer on many internal and external projects such as motion graphics, identity design, print collateral, advertising, web design, exhibition design, and clothing apparel. Achievements:- Art directed and animated brand idents for various commercials, such as McDonalds, Gatorade Energy Bars and Alcatel. I learned AfterEffects at a rapid pace to deliver post-ready animations.- Created & directed ILM’s brand presence at the 2000 Siggraph conference consisting of booth design, advertising, t-shirt swag and party invitation.- Collaborated with the design team to create the rebranding of Skywalker Sound. - Worked on concepting UX screens for an early VR experience. Show less

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  Constellation Brands

  Nov 2001 - May 2002

  Senior Designer

  Sole designer at an in-house marketing department of Icon Estates ( Constellation Wines U.S.), leading time sensitive packaging and marketing projects, including labels, sell sheets, POS displays, neckers and sales brochures for our sales and marketing teams.Achievements:- Designed on & off premise sales tools for Icon’s brands including Franciscan Oakville Estate, Simi Winery, Ravenswood, Mt. Veeder, Estancia and Veramonte. - Created collateral, advertising and signage for Franciscan Estate's hospitality center. Show less

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  Turner Duckworth

  May 2002 - Jun 2008

  Design Director

  Led design teams while creating B2C and B2B brand identities and packaging systems for various CPG, Technology, and service industries worldwide, including Adobe, Motorola, OpenTable, Dolby, Method, Coca-Cola, Jamba Juice, PalmOne, Target, Lindsay Olives, and more.Achievements:- Built and supervised teams of creatives, freelancers, and agency partners, on multiple projects within a fast-paced environment resulting in 600% studio growth in three years.- Created and conducted executive-level presentations for various stages of the design process, traveling domestically and internationally to represent the company.- Drafted and implemented company policies to manage resourcing during hypergrowth to increase efficiency in resource allocation, boost morale, provide mentoring, and encourage a culture of growth by granting each designer project ownership.- I was honored to receive many awards and publications of work I created and managed from D&AD, Graphis, Communication Arts, Print and more. Show less

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  THERMOSTAT

  Jun 2008 - Sept 2019

  Creative Director

  Launched and managed a small award-winning brand agency specializing in building brand identities and marketing materials to help our clients launch their businesses and bring their products to market. Branding experience included identity, strategy, packaging, digital design, web design, art direction, integrated campaigns, and other touchpoints for startups to global companies, including Fitbit, Shasta Ventures, IDEO U, Nextdoor, Shaklee, DFV Wines, Olly, Pensco Trust, LeapFrog, Purple Wine + Spirits and more. Visit thermostatcreative.com to learn more.Achievements:- Developed original breakthrough ideas and conceptual and expressive brand design for a variety of touch points across digital, print, motion, retail, packaging, integrated ad campaigns, and more. - Managed and provided creative direction to designers, copywriters, production designers, web developers, photographers, freelancers, contractors, and vendors. - Oversaw and provided art direction for photography shoots and illustration work to help clients elevate their brand experience.- Designed client websites, including UI, wireframes, and responsive designs. Managed external web developers to launch sites on time and within budget.- Operated as a consulting Creative Director for the Shaklee Creative Services team to establish design strategy and brand story for new products, marketing strategy, event experiences, and more. Influenced the restructuring of product tiers, which aligned with current trends and improved how distributors sell products. Show less

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  Rocket Lawyer

  Sept 2019 - now

  Leading the global Brand Design team, I direct the creation and stewardship of the Rocket Lawyer brand identity and lead strategic omni-channel marketing campaigns for product growth. I own cross-functional collaboration with product and marketing partners to set creative direction, establish goals, and strategize campaigns within various budget sizes. I partner with UX leadership to streamline internal design workflows to enhance efficiency and collaboration among product designers, product managers, copywriters and engineering. I also prioritize mentorship and development for my design team to help them excel and grow their careers.Achievements:- Led the creation and launch of a new annual membership that has delivered up to a 4x conversion rate with minimal marketing. Work included a new pricing page, landing page pricing component template and design patterns for paywall and other UX experiences.- Developed a unifying campaign strategy that connects all our new brand, product and partnership initiatives with our legacy campaigns, allowing us to build on our USP with one vision.- Initiated the creation of marketing design systems and templates for our lifecycle marketing and employee benefits sales team to build consistent and scaleable marketing collateral, fast. -Collaborate with product leaders to strategize and document design team process, brand guidance and methodology. Work includes Confluence documentation, brand guidelines, templates and asset management. Show less Achievements:- Designed multiple lifecycle marketing email campaigns that serve as templates across our US marketing teams for customer retention, user engagement, and promotions. New welcome email saw a 193 bps uplift in trial conversions and $1.4Mil in incremental annualized revenue alone.- Working with agencies and Marketing Leadership to art direct integrated TV ad campaigns that included streaming channels, GDN, social media, email, web landing pages, and more, resulting in a 15% growth in direct traffic, a 4.8% increase in trial conversions, and a 35% increase in organic branded searches.- Led the creation process of a new brand architecture system, including brand guidelines and Figma design system integration; the new design system influenced the scalability of our products, and helped to articulate our mission, providing consistency and cohesion across the company.- Managed the design process of landing page designs for core products, promotions, experiments, and branded assets for our mobile app product development process within a CMS migration. - Collaborated with executive leadership to create pitch decks that led to a $223,000,000 funding round. Show less

  • Director, Brand Design

    May 2023 - now

  • Brand Design Manager

    Sept 2019 - May 2023