Ilaria Chiapedi

Experience

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  Full Circle Hypnotherapy

  Jun 2021 - Aug 2021

  Digital marketing intern

  -Created projects for marketing purposes-Social media content creation-Managed social media platforms, creating engaging content and monitoring metrics to measure campaign effectiveness and optimize performance-Created engaging and persuasive marketing materials, such as blog posts and social media updates

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  Martom Deluxe Hair Code®

  Apr 2022 - Jun 2022

  Marketing Intern

  -Assisted in developing and implementing marketing strategies to increase brand awareness, drive customer engagement and promote luxury cosmetic products to target audiences-Supported in the choice of strategy for the new products-Supported the planning and execution of product launches and events, ensuring consistent brand messaging and customer engagement-Managed digital marketing tools-Contributed to content creation efforts, including writing product descriptions and social media posts, to enhance brand storytelling and engage the target audience-Managed social media platforms, creating engaging content and monitoring metrics to measure campaign effectiveness and optimize performance-Supported in the preparation of Cosmoprof Worldwide Bologna and strategic analysis for the acquisition of new customers- Contributed to the translation of marketing materials Show less

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  Bosch Power Tools

  Feb 2023 - Feb 2024

  -Support in day-to-day business with operational tasks for product, quality, customer and brand management-Assisted in the development of each stage of the product life cycle -Conducted market research and analyses to identify customer needs, market trends, and competitive landscape, providing valuable insights for decision-making-Product-specific market monitoring and execution of analyses, such as perceived quality analyses-Participated in product planning meetings and contributed ideas for product enhancements and innovations-Developed and maintained documentation, including launch packages, user manuals and product information sheets-Assisted the brand manager in developing and implementing marketing strategies to enhance brand awareness and drive customer engagement-Creation and maintenance of product information in the product database of the Bosch-DIY website and ensuring that the information is up-to-date-Review of the PXR removing product presentation on the dealer websites Show less

  • Working Student in Data and Brand Management

    Sept 2023 - Feb 2024

  • Product Management Intern

    Feb 2023 - Aug 2023
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  Mercedes-Benz AG

  Mar 2024 - Aug 2024

  Working Student

  - Support for the roll-out of the new homepage in more than 30 countries- Market analysis of OEM home pages- Support in the analysis of CMS providers- Creation of campaigns on Symphony and Confluence- Website audit: CTAs analysis, checking the various home pages for errors- Support in optimizing the vehicle release- Support with customer journey optimization- Updating and translating content on Confluence- Creation of newsletters