
T.J. Williams

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About me
Somewhere developing strategies...| M.A. Int. Marketing and Brand Management
Education

Florida Agricultural and Mechanical University
2011 - 2015Bachelor's of Science in Accounting AccountingActivities and Societies: Alpha Kappa Psi

Munich Business School
2020 - 2022Master of Arts - MA International Marketing and Brand ManagementActivities and Societies: MBS Master's Student Government Representative, Student Council Project Officer, MBS Social Media Strategy Assistant
Experience

Target
Sept 2012 - Nov 2015Accurately accounted for the cash on hand, ensured the safe was balanced each day, and prepared start funds, mailed off checks and coupons, and ordered proper amounts of money for store to ensure no shortages occurred. Modeled and drove proactive guest service, accurately planned and set weekly planograms, managed a respectful, safe and secure culture focused on an incident and injury free atmosphere for guests and team members alike.
Guest Service Attendent
Aug 2015 - Nov 2015Team Member Trainer
Sept 2012 - Aug 2015

People In Motion
May 2013 - Aug 2013Business Development Manager (Student Intern)Designed and distributed informative flyer to promote Tallahassee Falls Coalition in order to bring awareness to the growing population of elderly fall victims in the Tallahassee and surrounding areas.

Camp Adventure Child & Youth Services
May 2014 - Aug 2014Camp Counselor (Student Intern)Utilized interpersonal and professional skills when interacting with parents of campers to expressed the importance of their children’s safety and development at Camp Adventure to ensure their confidence in the program.

Hertz
Jan 2016 - Jan 2017Assistant Branch ManagerAssisted in the achievement of, Hertz Local Edition (HLE), sales and margin goals growth by expansion of marketing efforts through referral sources, and contribute to Hertz Improvement Process to discover new ways to run the business more cost effectively.

Macy's
Jan 2017 - Mar 2020CAMPAIGN LEADMacy's Digital Gift GuideCAMPAIGN CO-LEADMacy's The EDITManaged the strategy and execution of major market share campaigns, resulting in continuous growth year over year.Produced curated content certifying alignment across all channels in order to acquire new customers, while increasing engagement amongst loyal customers.Formulated and delivered creative briefs to cross functional partners orienting strategy, managing project timelines, and approving creative assets to ensure ideal customer experience. Show less
Assistant Marketing Manager - Brand & Campaign Strategy
Sept 2018 - Mar 2020Assistant Merchandise Planner
Jan 2017 - Sept 2018

W. L. Gore & Associates
Oct 2021 - Mar 2022Global Strategic MarketingLead global market exploration, market research and examination of market structure and trends within the lifestyle and activity wear head-to-toe business interest within the fabrics division.Introduced a digital style library to assist sales division when exploring new customer opportunities, designed, presented, and surveyed in order to create the best solution for the sales team.Presented strategies and recommendations for future use within sustainability efforts, upcoming trends, and new customer partnerships. Show less

University of Chicago
Sept 2022 - Apr 2024Assistant Director, Communication & Event Data ManagementDeveloped and implemented effective email communication strategies that significantly boosted engagement and enhanced overall marketing efforts among multiple data sets.Led the comprehensive rebranding and updating of the website, focusing on user experience, creative formatting, and elevated copy to strengthen brand presence and drive engagement.Manage and analyzed multiple data sets within multiple systems in order to create efficient experience through all points of in-person and virtual events. Show less
Licenses & Certifications

Certified Social Media Manager
Management and Strategy InstituteApr 2018
Certification in Hospitality & Tourism Managment
Florida Atlantic UniversityMar 2020
Volunteer Experience
Mentor
Issued by iMentor on Aug 2017
Associated with T.J. Williams
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