Chris Cottrell

Experience

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  Sportsbeat/News Associates

  Mar 2009 - Aug 2010

  Reporter
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  British Swimming

  Aug 2010 - Dec 2013

  Web Journalist

  During my first three years of working for the ASA and British Swimming, I focused a lot of my time producing digital content for British Swimming. I was the driving force behind an overhaul in the promotion and coverage of domestic aquatics events in Great Britain, ensuring the use of event mini-sites, athlete video interviews, live blogs and comprehensive social media coverage became commonplace. I also produced written, video and social content from a range of international aquatics events, including the London 2012 Olympic Games, and numerous World and European Championships. Show less

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  The Amateur Swimming Association

  Dec 2013 - Apr 2018

  Web Content Manager
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  LEN European Aquatics Championships 2016

  May 2016 - May 2016

  Web & Social Media Editor

  In May 2016, I was seconded to work for the LEN London 2016 European Aquatics Championships during the elite competitions for swimming, diving and synchronised swimming. I was responsible for managing all content on the official event website and social media platforms during the competition.

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  British Olympic Association

  Jul 2016 - Aug 2016

  Team GB Digital News Service Writer

  In July and August 2016, I worked for Team GB in a voluntary role in Brazil. For 10 days before the Games, I was based at the Preparation Camp in Belo Horizonte, filming and editing video content as well as producing content for the Team GB social media accounts. Using Periscope, I also broadcast live interviews and training from a range of different sports including athletics, swimming, boxing, badminton, canoeing, fencing, weightlifting and judo. I flew from Belo Horizonte to Rio on the first day of the Games to join a five-man News Service team based in Rio. The News Service team produced a daily Team GB newsletter, distributed flash quotes and uploaded a range of news stories to the Team GB website, ensuring consistent coverage of British performances from all sports in Brazil. Show less

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  Swim England

  Apr 2018 - Aug 2020

  Head Of Digital

  Responsible for the management of digital solutions at Swim England, leading on projects and strategy, and accountable for KPIs on digital net revenue, website traffic, digital conversions and reduced organisational costs.While in post, I:- oversaw a 65% increase in monthly visitors to swimming.org in less than two years, averaging more than 425k per month in early 2020, before the closure of pools due to coronavirus.- delivered an organisation-wide digital strategy, focused on consolidating influence, driving revenue, and increasing and simplifying digital membership.- delivered three major digital projects; a £500k search and booking site for the Institute of Swimming, an £80k Learn to Swim mobile app, featuring augmented reality technology to bring certificates to life on a user’s device and refreshing the awards experience for a modern audience, and a £50k Poolfinder website, focused on SEO and accessibility, and pulling live timetable information through an open data API. Show less

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  England Golf (English Golf Union Ltd)

  Dec 2020 - Jun 2022

  Club, County and Membership Communications Manager

  Responsible for development and delivery of membership communication strategy for affiliate club membership, including customer segmentation and analysis, and collaboration with commercial partners to enhance membership benefits and engagement.The role also involved full management and accountability for the England Golf Captains' membership for past and present golf club and golf county captains.While in post, I achieved:- 36% growth of opted-in membership database from Q1 to Q4 in 2021, maintaining an average open rate of 55% for membership communications.- Migration of Captains membership database to Dynamics CRM, implementing triggered notification emails and live KPI reporting dashboards.- 55k increase in page views of ‘golf club membership’ page between June and September 2021 compared to the same period in 2020. Show less

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  The R&A

  Jun 2022 - now

  • Consumer Insights & CRM Manager

    Apr 2024 - now

  • Digital Channel Manager

    Jun 2022 - Apr 2024