Daria Lukina

Experience

• 

  Holiday Inn Moscow Simonovsky

  Oct 2009 - Mar 2012

  Reservations Agent

  • Processed all reservation requests, changes, and cancellations received by phone or mail• Managed crisis communications, ensuring guest safety and satisfaction• Explained rates and cancellation policies, improving customer understanding and experience

• 

  Courtyard by Marriott Moscow City Center Hotel

  Mar 2012 - Dec 2014

  • Enhanced sales strategies by analysing market dynamics, resulting in 30% increase in account penetration• Exceeded targets in transient for 20% by attracting new companies, succeeded signing contracts with enterprises like P&G, ABB, General Motors, Nike• Maximised guest satisfaction by recommending features and services tailored to each need, achieving a 15% increase in positive reviews• Managed a portfolio of 30 high-value accounts, maintaining high-quality client relations and personalised follow-ups• Utilised negotiation skills and creative selling abilities to secure business and negotiate contracts Show less

  • Senior Sales Executive

    Jul 2014 - Dec 2014

  • Sales Executive

    Jul 2013 - Jul 2014

  • Guest Relations Manager

    Mar 2012 - Jul 2013
• 

  Ecole hôtelière de Lausanne

  Sept 2015 - Sept 2016

  Executive MBA

  Capstone project: “Digital Customer Journey at the Crans Ambassador Hotel”

• 

  Beershop&Bar

  Sept 2017 - Mar 2019

  Entrepreneur, Co-Founder

  • Startup experience and financial strategy development (ROI analysis, budgeting, business analytics)• Increased customer base by 60% in the first year by delivering superior food and beverage service and maximising customer satisfaction• Signed a contract with Untappd (one of the first in Moscow) and increased online audience by 30%• Coordinated daily bar management operations, implementing successful strategy under which the company was making profit from the first month• Trained new and current employees on proper customer service practices Show less

• 

  WeWork

  Sept 2019 - Apr 2024

  • Conducted and closed deals with TCV up to 3M USD, owning the full sales cycle for 10-500p offices with new and renewing members. This involved pitching, touring, negotiating, and executing contracts• Cultivated relationship with the current clients, identifying needs, renewing and expanding 80% of the members• C-Level negotiations, proven record of executive communications with enterprises like TikTok, Revolut, Spotify, iHerb, X5, Sberbank, Aviasales, Gartner, Vivid, BCG, VMware, Yamaha, Mitsui, Philips and others Show less • Achieved with the team a record-breaking occupancy of 97% in the region by the end of 2021 by proactive communication and outreach • Implemented new account management strategies, improving client retention by 85% • Successfully managed 70+ renewal negotiations to close, ensuring customer retention and expansion• Assured deal profitability and consistency, aligning with REA team for 30+ proposals• Ensured project targets met by managing legal, customisations, and IT security Show less

  • Senior Leasing Manager

    Jan 2023 - Apr 2024

  • Transaction Manager

    Dec 2021 - Dec 2022

  • Account Manager for Russia

    Oct 2020 - Nov 2021

  • Community Lead Sales

    Sept 2019 - Sept 2020