Eric Bird

Experience

• 

  Catalina USA

  Sept 2010 - Jun 2014

  • Queried transactional databases using SAS and SQL program languages to analyze billions of rows of data for reporting, validating, and defining business opportunities• Worked on-site of a major grocery retailer to conduct market research and collaborate with their internal Managers, Directors, and Vice Presidents• Developed reasons and evidence of market trends and consumer buying behavior that optimized consumer segments and when to promote products• Provided ad hoc analysis on transactional data using my ability to synthesize requests to turn them into actionable insights • Measured performance of marketing campaigns driven through analysis of product trial, category engagement, and increased store sales, using Test vs. Control analysis of both consumer and store marketing impact• Created custom analytics for store demo analysis, SNAP consumer spending, string print programs, and new customer, migrating customer, and competitive store canned programs Show less • Utilized historical transactional data to build marketing strategies and campaigns, analyzing product trends to provide targeted solutions and insights through the use of case studies and executional campaigns • Proactively provided consultation to Sales to recommend refined program designs and creative targeting solutions ensuring goals, budgets, and objectives were met• Acted as point of contact for analytics department to facilitate enhanced campaign performance, training team members on feedback results from campaign measurement• Integrated regression models into campaign executions process in cooperation with big data analytics• Developed process for new business campaign execution across multiple retailer accounts, allowing Analytics Directors to focus on higher value work • Queried Catalina database using SQL to validate retail account data and for team related needs• Adopted proprietary execution tool, performing UAT, defining processes, and best practices Show less • Worked on Catalina's wide retail network; specifically retailers under the Delhaize umbrella as well as Giant Eagle, Weis, and Roundy’s.• Utilized diverse marketing strategies to target specific customers.• Collaborated with account team members to work out problems, answer questions, and produce quality work.• Showcase thoroughness, follow through, and attention to detail everyday in my job.• Learned base business processes, systems, and fundamental core to move up within the company Show less

  • Manager, Analytical Consulting

    Apr 2013 - Jun 2014

  • Loyalty Consultant

    Apr 2011 - Mar 2013

  • Marketing Analyst

    Sept 2010 - May 2011
• 

  Revenue Management Solutions

  Jul 2014 - Sept 2015

  Consultant
• 

  Catalina USA

  Sept 2015 - May 2023

  • Analytics Associate Principle

    Aug 2021 - May 2023

  • Director, Analytical Consulting

    Mar 2017 - Aug 2021

  • Manager, Analytical Consulting

    Sept 2015 - Mar 2017
• 

  Publix Super Markets

  Jan 2023 - now

  Big Data Engineer