Md. Asif Hasan

Experience

• 

  Grameenphone Ltd

  Jan 2014 - Apr 2014

  Intern

  > Assisted in GPC Renovation Project.> Conducted different departmental tasks as required by the supervisor

• 

  Interspeed

  May 2014 - Jan 2015

  Executive - Planning & Strategy

  > Formulated strategic and detailed execution plan of BTL activation and events> Notable clients: GP, Airtel, HP, RB, Nestle, Coca-Cola, GSK, New Zealand dairy

• 

  Systems Solutions & Development Technologies (SSD-TECH)

  Feb 2015 - Aug 2015

  Marketing Specialist

  > Commercially launched an ISP wing “DOZE” (Carnival Internet)> Lead the ATL, BTL, and Digital marketing campaigns for the ISP> Managed the assigned marketing agencies> Supervised the marketing communication & creative agencies> Coordinated with sales, market operation, and support team to ensure proper customer experience and smooth business flow

• 

  Systems Solutions & Development Technologies (SSD-TECH)

  Jan 2017 - Feb 2018

  Specialist - Digital Services Marketing

  > Managed the Digital services portfolio Marketing ( 3 WAP, 1 App)> Lead new subscriber base acquisition (153% growth)> Multi-Channel Campaign & Analytics Management (Google, FB, Ad Networks, DSP)> Contributed to UX and UI design of new digital services> Managed local and international Digital Agencies & partners> Coordinated with creative and tech team for executing campaigns

• 

  Banglalink

  Feb 2018 - Nov 2018

  Territory Officer

  B2C Sales & DistributionCommercial Division> Managed the overall B2C business and sales operation of the assigned territory> Led the sales and trade marketing team to achieve the sales target (192% Growth)> Acquired a new retail base (50% growth) and managed a trade partnership> Ensured distribution excellence and hygiene factors> Analyzed market data to develop distribution strategies and find market scope

• 

  Bproperty.com

  Dec 2018 - Sept 2021

  > Team Lead: Social Media, Performance Marketing, and Analytics> Achieved 31% lead growth with 41% less CPL> Ensured 24% growth in overall Campaign CTR with effective optimization> Digital sources contributed 78% of the total business transaction> Used advanced analytics and data visualization tools for business growth> Awarded with the best content marketing initiative and the YT Silver Play Button > Achieved 16% and 54% growth in Paid and Organic leads, respectively> Ensured 43% growth in multichannel SMM> Digital sources contributed 73% of the total business transaction> Established the most trending and growing brand in the RE industry> Managed multichannel paid marketing campaigns> Initiated an effective optimization strategy to ensure business growth

  • Assistant Manager (Team Lead) - Digital & Performance Marketing

    Nov 2019 - Sept 2021

  • Senior Executive - Digital & Performance Marketing

    Dec 2018 - Oct 2019
• 

  Dotlines

  Oct 2021 - May 2022

  Manager, Brand Marketing | Group Digital & Performance Marketing Lead

  > Lead: Group Digital and Performance Marketing, APAC Market> Managed the Performance Marketing portfolio of 22 brands (Tech and Non-Tech)> Achieved 64% less CPA in the Edtech performance marketing campaign> Ensured 12% growth (YOY) in Digital VAS ARPU via paid campaigns in the APAC region> Handled Monthly paid media ops of 3M+ (BDT) and ensured positive ROAS> 9% Organic Brand Growth via SMM, content marketing, and SEO Drive

• 

  HIMALAYA WELLNESS

  Jun 2022 - now

  Brand Manager - Digital

  > Performance Marketing and Brand Lead: Men’s, Hair Care, Oral Care, Personal Hygiene> Digital Marketing Award for PNFW Digital Campaign ( 85% CPR Efficiency in Meta)> Achieved 37% view efficiency on YouTube TrueView Campaigns for major brands> 17% Growth in E-com channel for the Men’s category | CP and JBP campaigns> 9% Growth in the Personal hygiene category across the GT and MT channels with CP> Established brand growth tracker built on SFA and Kantar Household Data sources Show less