Priyanka Arora

Experience

• 

  Max New York Life Insurance Co. Ltd.

  May 2007 - Nov 2008

  Asst manager (Finance, MIS and Strategic Planning)

  This involved- Preparing Operating expenses plan, internal budgets and forecasts for Sales- Conducting sensitivity analysis on all budgets, forecasts and project proposals- Closely monitoring the actual (revenue & expense) against the budgets and variance analysis etc

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  McKinsey & Company

  Nov 2008 - Jun 2011

  Senior Analyst

  Extend support to senior consultants on their Client engagement with leading insurance players in India. This involves: Problem solving and making end to end performance diagnostics packs for players- operational & functional performance, channel productivity maps, strategic control maps, peer comparison of processes and business priorities and acting as thought partner to arrive at final recommendations

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  Airtel

  Jun 2012 - Aug 2013

  Consumer Insights & Postpaid Product Manager

  Profile here was a combination of Consumer Research and Market Intelligence:• Understanding Customer Profiles for various product lines, existing product proposition, business objectives and then arrive at gap propositions. This was done through primary research and synthesis. • Driving Promotions across all Product lines- Voice, VAS, Data & DSL• Championing projects involving Market Intelligence, Re-winning market share strategies in War Districts. Applying data insights and solutioning Go to Market strategiesManaged a Vendor Team of 7 Consumer Research Executives in this role.Next stint in Airtel was as Postpaid Product Manager. Handled a portfolio of Rs 450 Cr, the core agenda being to Grow Revenues, Control Churn and Enhance Process Efficiencies through:• Driving Upsell & Cross-sell Program branded as My Smart Pick (MSP)• Making CR increase interventions• Predictive Modelling for Churn Control & Zero Usage Management• Making right retention models at frontend – Best Value Plan on Calculator & SMS ModeManaged a Vendor Team of 20 Telecallers in this role. Show less

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  BIRLA SUNLIFE INSURANCE

  Sept 2013 - Mar 2018

  Snr Chief Manager- Customer Lifetime Value Mgmt

  • Driving Topline through Upsell & Cross-sell, across channels • Campaign management across multiple mediums • Propensity Modelling and Analytics for need based selling• Segmentation and cluster targeting• Win back of lost customer• Vendor Relationship Management – 40 seats at call center and the Analytics partner • Translating customer understanding to actionable projectsKey Achievements for FY 16• 126% achievement of Revenue Targets • Won Bronze in Goafest Abby’s Award 2016 under Direct Marketing Category. Show less

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  Future Generali India Insurance Company Limited

  Jun 2018 - Apr 2019

  Associate Vice President

  Leading the Bancassurance Account of AmEx for FGLI. This is an entrepreneurial project which involves strategizing the channel, product and P&L strategy of the Account. It incorporates identifying the Target Group, plan the multi prong approach to cross sell insurance to Amex credit card holders.

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  Self-Employed

  Apr 2019 - Jul 2020

  Rejuvenation break - Health, Fitness and Knowledge

  Invested my time in pursuing a certification in Digital MarketingLearnt swimming Focussed on fitness and health goalsTravelled lesser than aimed. Still catching up.Learnt French language A1 level

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  Bharti Life Ventures Pvt Ltd

  Jul 2020 - Sept 2020

  Central Strategy Team
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  Max Life Insurance Company Limited

  Sept 2020 - now

  • Vice President

    Oct 2023 - now

  • Assistant Vice President

    Sept 2020 - Oct 2023