Chelsea Harper

Experience

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  Children's Hospital of Pittsburgh

  Jun 2008 - Aug 2008

  Summer Intern

  Worked on and completed an independent project investigating the effect of the overexpression and knockdown of a gene of interest on lymphatic development in zebrafish.End of Summer Project Poster Session, First Place

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  Penn State University

  Jun 2009 - Aug 2009

  Research Assistant

  Assisted in fieldwork on various horticulture research projects throughout the cropping season.

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  Nielsen

  Jul 2010 - Oct 2022

  • Led client interface across forecasting projects to ensure actionable results and lasting relationships. Helped clients conduct research supporting business needs and make appropriate real-world decisions. • Designed custom and complex research projects, combining methodologies to address client questions. • Led internal team through design, programming, fielding, and analysis to ensure smooth delivery. • Finalized reports and forecasts across research methodologies, made actionable client recommendations, and conducted presentations. • Led major overhaul of internal document sharing system used by the entire team and identified primary areas for improved knowledge sharing, best practices, and unmet needs in training. • Developed documentation, deliverables, inputs, and study completion guidelines for a new solution utilizing prior research to predict advertising success. • Served as a topic and methods expert to the sales team to win projects and support client experience. Show less • Two time winner of the Nielsen Impact Award for internal leadership and exemplary client service.• Owned client relationship across all forecasting work for a $1MM client • Managed the internal team on daily tasks to ensure quality work and effective timelines. • Reviewed reports and forecasts, drew meaningful conclusions, and conducted presentations. • Led major process and materials update to a core Nielsen Pharma conjoint service, resulting in stronger client understanding, tighter timeline, standardized analysis and results, updated best practices, and better analyst resources. . • Piloted the first successful Nielsen Pharma study utilizing respondent level conjoint modeling, which enabled client to assess impact of soon-to-launch, low-priced alternatives and create a brand strategy. • Served as the sole service expert for the client and designed proposal and custom deliverables. Show less • Assisted in the development of a new, custom, conjoint-based methodology to win a major client. • Became the internal method expert, developed proposal, created custom PowerPoint report and excel-based simulator templates, and managed evolving best practices for a new methodology. • Identified unmet needs for methods standardization and knowledge sharing on an existing custom, conjoint forecasting service and collaborated with experts to adapt practices and create materials. • Wrote a series of one-page best practice documents that assisted analysts with everyday tasks. • Streamlined standard process for conjoint models review and created a workbook that was immediately implemented across the team. • Led a strategic review of a core survey database tool, identified key internal users, necessary functions, time involvement, and unmet needs. • Collaborated with a Nielsen tool development team to design a new tool, updated process, and developed new best practices for database use that would better suit team needs. Show less

  • Manager, BASES Line & Price Practice

    Jan 2018 - Oct 2022

  • Manager, BASES Healthcare Practice

    Dec 2016 - Dec 2017

  • Associate Manager, BASES Healthcare Practice

    Mar 2014 - Nov 2016

  • Senior Research Analyst, BASES Healthcare Practice

    Oct 2011 - Feb 2014

  • Research Analyst, BASES Healthcare Practice

    Jul 2010 - Oct 2011
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  NielsenIQ

  Mar 2021 - Oct 2022

  Manager, BASES Line & Price Practice