Grenville Noronha

Experience

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  PerkinElmer

  Aug 2007 - Jun 2012

  Role: Managing entire e-marketing initiatives and business analysis for the organization.Responsibility:• Create, improve and manage customer database and customer profiling.• Handle all e-marketing initiatives and campaigns such as demand degeneration, customer satisfaction survey, customer communication, website management and updates.• Performance monitoring of all marketing initiatives using Eloqua and also monitoring offline.- Leads generation and conversion, open rates, web traffic, SEM analysis.• Managing and nurturing leads and follow ups with the sales team.• Managing expenses and overlooking the marketing budgets and spends. • Planning MarCom expenses and coordination with Finance.Contribution:• Helped grow the database from a mere 300 contacts to almost 25000 in under 2 years.• Segment the database by market and by region to understand the spread of customers.• Helped improve reach by effectively running e-campaigns and ensuring healthy enquiry basket. Show less

  • Marketing Operations & Analytics

    Jan 2009 - Jun 2012

  • Executive Special Projects

    Aug 2007 - Dec 2008
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  IBM

  Jun 2012 - now

  To support the ASEAN IMT and top level management with insights about our database and how to improve campaign performance by getting into deep-dive data analysis. Executing marketing campaigns for the ASEAN countries

  • Marketing Data Steward & Data Scientist

    Mar 2021 - now

  • Audience & Data Cluster Database Strategist, Asia Pacific

    Apr 2020 - Feb 2021

  • Database Strategist & Client Data Analytics, ASEAN

    Jan 2016 - Mar 2020

  • Marketing Automation Lead

    Jun 2012 - Dec 2015