Lucyna Linde

Experience

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  Compaq Computer / Hewlett Packard

  Feb 2001 - Mar 2003

  ECommerce Specialist

  Responsible for roll-out of new direct sales model for e-commerce in Polish HP branch and sales results, content management at e-store, Internet marketing campaigns concerning e-store offers and coordination with Call Center activities.Team member in CRM & e-commerce Compaq Division involved in customer service, telesales and e-commerce.

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  Telekomunikacja Polska

  Mar 2003 - Jun 2004

  Channel Development Specialist - Telesales

  Participation in creating and roll-out of channel management and sales stimulation programme at business division. Managing process of clients segmentation and migration between sales channels. Creation and implementation of new individual reward & recognition programme for telesales.

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  Volkswagen Bank Polska

  Jul 2004 - Nov 2004

  Marketing Specialist

  Execution of strategy of communication with customers of Volkswagen Bank direct. Planning, execution, controlling and optimization of marketing activities. Coordination of direct marketing production. Cooperation with advertising agency and control of others marketing suppliers. Competitors monitoring and analysis. Web-usability project. Internal communication concerning marketing activities. Marketing budget controlling.

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  SAP Central Europe

  Nov 2004 - Jan 2010

  Responsible for SME marketing (roll-out of regional campaigns, reporting, demand generation planning for SME) in CE countries: Hungary, Czech Republic, Slovakia, Poland. Since 2009 CEE Region covered 9 countries (+Bulgaria, Romania, Slovenia, Croatia, West Balkans) . Understanding CEE SME business plans and priorities and ensuring they are reflected and supported in CEE marketing plans, sharing best practices. Working closely with the country marketing managers to achieve local/regional marketing objectives. Show less

  • CEE SME Marketing Manager

    Jan 2007 - Jan 2010

  • SME Marketing Manager

    Nov 2004 - Jan 2007
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  SAP

  Jan 2011 - Sept 2016

  Responsible for software license revenue (indirect) and net new name quota achievement within Territory. Sales of SAP solution portfolio for midsize companies covering various industries: FMCG, descrete manufacturing, banking and insurance and professional services. KEY RESPONSIBILITIES:- territory / business planning: providing insight on channel partner coverage and capabilities - drive partner-led sales: support and drive partner-led software license sales activities to territory accounts, position the value of SAP & Partner Solutions and Services as supported by ROI, business case development, references etc. Assigning opportunities to most appropriate partners- provide forecast for the territory and ensuring forecast, pipeline accuracy- channel sales management: provide channel development with business insights and partner’s performance to enable effective and appropriate partner development.- channel pipeline generation: coordinate demand generation activities of SAP and partners to ensure healthy pipeline. Show less Responsible for channel marketing with volume partners (VARs) and strategic SIs. Driving SAP relationship with a network of partners in Poland. Delivering leads and opportunities through partner base by joint demand generation activities and ensuring that they have resources to maintain and close them. Working with CEE country marketing managers on defining and implementation of channel marketing programs, campaigns, events and sales tools that increase partner effectiveness, drive leads and opportunities and stimulate sales. Show less

  • Sales Executive

    Mar 2013 - Sept 2016

  • CEE Ecosystem and Channel Marketing Manager

    Jan 2011 - Feb 2013
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  IBM

  Dec 2016 - now

  selling IBM business automation portfolio solutions (enterprise content management, Business Process Management and case management, OCR, Decision Management and Process Mining) to selected accunts

  • Senior Sales (business automation, workflow, ECM, process mining, RPA)

    Jul 2023 - now

  • Digital Business Automation Sales (ECM + BPM)

    Dec 2016 - Jan 2024