Lara Vargas

Experience

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  Abacus

  Oct 2017 - Aug 2018

  Diretor geral

  Diretora geral do ABACUS, núcleo de finanças da ESPM-RJ.

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  Rede Entropia

  Oct 2018 - Jun 2019

  Research Internship

  • Oversaw the day-to-day operations of a subscription service, ensuring smooth functionality, addressing customer inquiries, and managing subscriptions and user accounts.• Provided support in researching and writing content for a book focused on Bitcoin and blockchain technology, contributing to the creation of a comprehensive and engaging publication.• Acquired proficiency in full stack web development, utilising a range of programming languages, frameworks, and tools to create and maintain websites, ensuring optimal user experiences and functionality.• Assisted in the development and implementation of artificial intelligence algorithms for medical consultations, supporting the creation of innovative solutions that enhance patient care and improve healthcare outcomes.• Conducted thorough research on relevant topics, gathered data, and performed data analysis to generate insights and support evidence-based decision making. Show less

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  GSK

  Jul 2019 - Jul 2020

  Emerging Market Multichannel and Costumer Engagament Intern

  • Lead production of promotional video, webinars, and sales force materials. • Executed impactful multichannel strategies within the Emerging Markets, a critical segment for GSK, driving customer engagement, enhancing brand visibility, and strengthening market presence through integrated marketing campaigns. • Managed website content and analyzed customer data to ensure seamless online experiences, fostering strong relationships with customers. • Conceptualised and spearheaded the development of a user-friendly sales video platform, successfully enhancing field effectiveness and productivity in GSK Latin America sales force. Show less

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  Odissea.cc

  Jul 2020 - Aug 2022

  Founder and Creative Director

  • Crafted a compelling vision, blending modern aesthetics with timeless classics. Developed innovative concepts and objectives to drive brand growth. • Oversaw the entire product development process, ensuring high-quality and diverse products aligned with the brand's identity. • Executed strategic initiatives through social media, influencers, and partnerships to raise brand awareness and engage the target audience. • Established key retailer relationships, optimised retail strategies, and monitored sales performance to drive revenue growth. • Anticipated emerging fashion trends, translating them into actionable recommendations for product development and positioning. Show less

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  Bombay Sapphire Distillery

  Jan 2022 - Feb 2023

  Trends & Culture Consultant

  • Conduct in-depth research to stay abreast of current cultural trends and their impact on consumer behaviour. Analyse the cultural landscape to identify key insights in order to develop trenddriven content aligned with the brand's messaging. • Collaborate with cross-functional teams to develop and execute a content strategy aligned with the brand's positioning and identified cultural trends. Translate insights into actionable recommendations for content creation and distribution. • Analyse content produced by relevant creators in the cultural trends space, both globally and locally. Evaluate success in resonating with the target audience and identified opportunities for replicating and localising content to enhance brand relevance. • Identify influencers and content creators who aligned with the brand's values and had a strong influence within cultural trends. Develop partnerships to amplify the brand's reach and engage the target audience effectively. Show less

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  ZEIT Agency

  Jan 2022 - Feb 2023

  Brand Strategist

  • Conducted extensive research to gather insights into consumer behaviour, trends, and the competitive landscape within industries. • Applied trend forecasting methodologies to provide clients with actionable recommendations based on emerging market opportunities, consumer preferences, and technological advancements. • Collaborated with cross-functional teams to develop and execute brand strategies aligned with clients' business goals and target audience, enhancing their online and physical presence. • Researched and identified relevant influencers within the lifestyle, beauty, and fashion industries. Negotiated partnerships to amplify brand visibility and drive customer engagement. • Established strong client relationships, understanding their unique needs and effectively communicating strategies, progress, and results through meetings and presentations. Show less

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  REIT

  Aug 2022 - Feb 2024

  Marketing Specialist

  • Lead cross-functional collaboration for cohesive brand messaging and successful execution of integrated campaigns.• Create engaging content and implement effective strategies across various channels to increase brand awareness and foster community engagement. • Utilize social media analytics to identify trends and maximize impact.• Design and oversee visually appealing, user-friendly, and SEO-optimized websites, including domain registration and management.• Develop strategic community partnerships to drive increased marketing opportunities through networking and relationship building Show less

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  Builtrix

  Feb 2024 - now

  Marketing Manager