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Ioannis Koukoulis

Ioannis Koukoulis

Market Researcher

Followers of Ioannis Koukoulis849 followers
location of Ioannis KoukoulisBerlin Metropolitan Area

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  • Timeline

  • About me

    Transforming Businesses Through Digital Marketing & AI Innovation | Performance Marketing Specialist

  • Education

    • Technological Educational Institute of Western Macedonia

      2012 - 2015
      M.A. Public Relations and Marketing with new Technologies

      Compulsory Modules: Research Methods in Public Relations and Marketing, Public relations Strategies, Business Economics, Marketing Management, Models of Consumer Behaviour, Digital Economy and E-Commerce, Media Relations in Digital Age, Public relations and Marketing on the Web, Information and Technology-based Marketing, Entry Strategies for International Markets, Interactive Business Applications Design, Management of Integrated Communications.

    • University of Macedonia

      2005 - 2010
      Bachelor of Applied Informatics

      Compulsory Modules: Computer programming in Java, VB, C / C++, Database Administration, Management Information Systems, Artificial Intelligence, Multimedia Technologies and Communications, Econometrics, Financial/ Computerized Accounting, E-Commerce, Marketing of Information Systems, Applied/ Computational/ Discrete Mathematics, Statistics etc.

  • Experience

    • Taylor Nelson Sofres

      Jan 2011 - Apr 2012
      Market Researcher

      - Data collection using various methods like Questionnaires and personal interviews.- Primary data analysis and outcome measurement.- Provide detailed reports and findings.

    • AMD Telecom S.A.

      Apr 2012 - Sept 2012
      Technical Support Engineer

      - Identifying and solving technical issues and malfunctions.- Maintaining and facilitating the stability and efficiency of SMS Routing procedures.- Liaising with the customers and resolve their technical problems and questions on an ongoing basis.- Performing System administration procedures and system maintenance processes.

    • ROKA Refractory

      Mar 2013 - Mar 2014
      Business Development Assistant

      - Identify potential clients in foreign markets, research and build relationships with new clients, external market researches.- Designing entry strategies in foreign markets etc.- Handle marketing activities with the usage of social media.- Key achievement: Develop a marketing plan with the collaboration of the marketing department and successfully implement it.

    • Aireton Stirixis

      Jan 2015 - Aug 2015
      Analysis and Statistics Consultant

      - Supervise the survey designing process for political or market research purposes.- Statistical data analysis uing IBM SPSS Statistics.- Forecasting of markets, population and demands on services.- Provide regular reports and presentation material for various customer.

    • Crealytics

      May 2016 - now

      -Lead the Innovation Hub team across 3 global locations.- Identify areas and opportunities to develop automation solutions with the use of tools like: scripts, automated reporting using Microsoft PBI, Generative AI etc.- Communicate, represent and execute management decisions and strategies within the Innovation Hub team.- Shape and influence the strategic direction of the DM department and the rest of the company.- Provide strategic guidance to the DM department on areas such as: Reporting, Forecasting, Account Automation, and Application of AI strategies into daily operational work.- Lead the internal Automation Knowledge Cluster.- Host regularly internal workshops and hackathons to shape and accelerate AI adoption within the Digital Marketing department, fostering innovation and hands-on learning. Show less - Accountable for identifying strategic potentials for developing new digital marketing strategies that the DM department can adopt.- Provide input and outline technical requirements to clients as a consultant expert.- Support strategically major EU and US retail clients in their Digital Marketing strategy.- Provide feedback during the RPF and Due Diligence processes.- Coordinate collective efforts on inter-departmental projects.- Shape and influence the strategic direction of the DM department and the rest of the company.- Developing sophisticated co-op advertising strategies with a leading office supply US retailer.- Provide thought leadership regarding platform and product innovations. Show less -Digital Marketing Project Lead for a leading UK-based fashion retailer focusing on Southern European markets managing large (7-digit) budgets.- Implemented long-term and state-of-the-art PPC strategies.- Established a strong and long-lasting relationship with operational counterparts through close communication.- Provided budgeting and forecasting guidance to clients.- Data Analysis and insights using data from sources like Google Analytics, MicroStrategy and internal data sources.-Implemented A/B testing strategies, resulting in a 30% increase in conversion rates and New Customer Acquisition by 40%.Key achievements: -Managed project showed significant YoY growth while improving ROI for 2 consecutive years.-Received the "Be All In" Employee of the Year Award for outstanding performance and strategic contributions. Show less

      • Senior Director Innovation Hub

        Oct 2022 - now

      • Strategy Lead - Analytical Insights

        Nov 2020 - Oct 2022

      • Senior Digital Marketing Manager

        Feb 2019 - Nov 2020

      • Digital Marketing Manager

        Nov 2017 - Jan 2019

      • Junior Digital Marketing Manager (PPC)

        May 2016 - Oct 2017

  • Licenses & Certifications

    • Google Ads Certified

      Google
      Jun 2016