Tolli Jones

Experience

• 

  American Marketing Association at Georgia State University

  Nov 2017 - May 2019

  The American Marketing Association (AMA) is an essential community for marketers. AMA at Georgia State University is a student-run marketing organization for individuals in school or just beginning their professional careers. Our principal role is to serve as a forum to connect like-minded individuals and foster knowledge sharing. We strive to provide resources, tools, and training, and hands-on experience in all aspects of the marketing field. • Coordinated events, including skill-building workshops, general body meetings, panel discussions, and networking events• Promoted the club’s brand via social media and guerilla marketing initiatives • Re-designed the AMA’s website, created a monthly newsletter and a LinkedIn page for the club• Started implementing marketing teams for real local businesses• Won AMA Atlanta Outstanding 2019 Collegiate Marketer of the Year Award Show less

  • President

    May 2018 - May 2019

  • VP of Memberships

    Feb 2018 - May 2018

  • Member

    Nov 2017 - Feb 2018
• 

  Georgia State University

  May 2018 - May 2019

  Marketing Assistant

  Georgia State University Recreation promotes healthy lifestyles through exceptional recreational programs, services, and facilities. The marketing department is responsible for advertising events and programs for both GSU's Atlanta campus and all five Perimeter campuses. We develop and design semesterly marketing collaterals such as our program guides, A-frame flyers, and LCDs graphics. • Managed all social media platforms and assist with recreational activities from special events to sports club recruitment fairs• Brainstormed and strategize social media initiatives• Analyzed data/metrics and created reports• Liaison between Marketing Director and graphic designers • Organized an internal structure to improve communication across departments• Established a consistent voice and brand image across all social platforms Show less

• 

  MarketPro

  Jun 2018 - Oct 2019

  • Created thorough, well-researched, and unique social media content tailored to increase conversion and lead generation• Reviewed and edit content weekly to ensure logical flow and technical precision by using an editorial calendar on Excel.• Gathered and interpret content performance data to optimize engagement, reach, and lead generation via HubSpot and Google Analytics • Aided in the increased social media conversion rate from 7.51% in Q1 to 40.72% at the end of Q4• Improved social media contacts growth rate by 6% in six months compared to the previous year. • Increased following on LinkedIn by 29% Show less

  • Content Marketing Manager

    May 2019 - Oct 2019

  • Social Media Intern

    Jun 2018 - May 2019
• 

  Chil Studios

  Nov 2019 - now

  • Coordinate studio bookings and invoices• Point of contact for all customer communication • Generated revenue reports for the CEO & COO by collecting and summarizing sales data for Chil Studios and fourofour ( subsidiary company)• Assist project managing social media campaigns and internal studio projects• Create and organize content calendar weekly• Assist in organizing HR documents and provided administrative support for Chil & Co. (subsidiary company)• Won employee of the month for July 2020 Show less • Assisted the COO and CEO in building out and managing the organizational structure and framework of the company• Point of contact for all customer communication and customer-facing interactions• Helped push the needle for multiple internal projects which include marketing assets and content curation• Curated & deployed content weekly for Instagram and Facebook account• Reported and updated regularly the profit and loss datasheet and Fourofour (sister company) using Excel• Provided administrative support, when necessary for Chil & Co. ( sister company to Chil Studios)• Won Employee of the Month for January 2020 Show less

  • Operations Manager

    Aug 2020 - now

  • Studio Associate

    Feb 2020 - Aug 2020

  • Intern

    Nov 2019 - Feb 2020
• 

  Chil & Co.

  Jan 2022 - now

  Chil Media is the parent company for Chil & Co., Chil Studios, and fourofour

  • Operations Manager

    Aug 2023 - now

  • Human Resources Coordinator

    Jan 2022 - Aug 2023