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Bas Van Der Wal

Bas Van Der Wal

PR manager Mercedes-Benz Personenwagens

Followers of Bas Van Der Wal1000 followers
location of Bas Van Der WalAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    Marketing & Communication Manager at Stellantis

  • Education

    • SRM

      -
      NIMA B Marketing Communications Bachelor

    • Hogeschool van Utrecht

      -
      HEAO Commerciële economie

  • Experience

    • Mercedes-Benz Nederland BV

      Feb 2001 - Jul 2004
      PR manager Mercedes-Benz Personenwagens

      Within the corporate communications department, I was responsible for the public relations of the brand Mercedes-Benz passenger cars with an AVE-target. Contact person and spokesperson for all media. Initiate and organize press launches and driving events. Managing a communication assistant and intern. Lead a communication agency and freelance writers. Contact person for the Dutch Royal Family.Achievements: I successfully created and implemented a public relations plan to gain acceptance from the media for the high-risk introduction of a new brand Maybach in the most exclusive car segment. Show less

    • DaimlerChrysler Nederland BV

      Aug 2004 - Oct 2007
      PR manager Chrysler Division

      Responsible for public relations brands Chrysler, Jeep and Dodge with an AVE-target. Contact person and spokesperson for all media for this brand and from mid-2006 interim for the brand Mercedes-Benz. Organise and initiate press launches and driving events. Contact person for the Dutch Royal Family.Achievements: Successfully introducing a new and unknown brand Dodge on the Dutch market creating a 30% plus on AVE. Taking on two jobs for one year.

    • Chrysler Nederland BV

      Oct 2007 - Jun 2010
      Manager Public Relations

      Responsible for public relations, corporate communications and brand communications for Jeep, Chrysler en Dodge with an AVE-target. Initiate press launches and driving events. Contact person and spokesperson for all media. Lead a communication agency and pool of free-lance writers.Achievements: Leading role in recall process and crisis management across business units. Spokesperson and lead in the communication process to all stakeholders during Chapter 11/ bankruptcy

    • Fiat Spa

      Jun 2010 - Sept 2013
      PR-officer

      Operational responsible for public relations for the brands Fiat, Fiat Professional, Alfa Romeo, Lancia and Jeep. Contact person to all media. Organize press launches and media events. Writing press releases.Achievements: I initiated and created a corporate communication strategy on sustainability based on an existing portfolio of cars running on natural gas. Inviting companies producing Co2-neutral green gas and an environmental NGO to team up we presented our case to the environmental commission in parliament applying for fiscal benefits. The company was able to gain a more eco-friendly image and lots of media coverage, which endorsed sales. Initiated internal communications, both the platform as the process participating business units to provide content. Show less

    • Jaguar Land Rover Nederland BV

      Oct 2013 - Mar 2016
      PR & Communications Manager

      Responsible for public relations, corporate communications, social media and brand communications for Land Rover and Jaguar Netherlands with AVE-target, including corporate social responsibility, sponsoring and partnerships. Lead PR-agency, communication agency and pool of free-lance writers. Lead on press launches and events.Achievements: Increase AVE 233% and double the share of voice in two years with 91% positive tonality. Improved collaboration between single-brand departments and duo-brand business units to increase in synergy more and relevant paid, owned, shared and earned media coverage. Making a SoMe viral video in cooperation with the Dutch army and its equipment (helicopters). Show less

    • BasvanderWal PR&Communicatie

      Mar 2016 - Apr 2018
      Communicatie professional

      Public relations and communications consultancy and editorial services. Consulting various agencies, companies and brands such as London Opera, Outatime, AirBnB, QlockTwo and WKPA. Editor for NRC Handelsblad Branded ContentOct. 2017- April 2018. Communication manager at KPN Telecom. Responsible for creating and implementing internal communications strategies and change communication policy plans. Coordinating communications to all client facing departments during incidents and crises. Show less

    • The Goodyear Tire & Rubber Company

      May 2018 - Aug 2019
      Manager PR & Events

      Managing public relations and Communications for Goodyear and Dunlop brand activations across the EU region, global motor shows and product launch events.

    • Stellantis

      Aug 2019 - now
      Marketing & Communication Manager

  • Licenses & Certifications

    • Mediatraining

      De Hoop en Lievaart