Isabela Torres Silva

Experience

• 

  Inventta

  Aug 2014 - Jan 2015

  Commercial Intern

  - Prospect new clients- CRM (Customer Relationship Management) management- SEO management

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  Informa Markets Brasil

  May 2015 - Jun 2015

  Customer Service and Marketing Freelancer

  - Helpdesk- Assist marketing team with daily admin tasks- Run post-event poll to identify new business opportunities

• 

  Sanofi

  Oct 2015 - Aug 2018

  - Design content strategy to enhance website relevance by creating a workflow and exploring new formats(podcasts, infographics, videos, and others)- Management of agency partners to ensure all deliverables are following digital best practices- Implement and analyse email marketing campaigns to increase website conversion- Deep understanding of customer journey to optimise marketing efforts - Management of the digital initiative’s policy, working closely with European and LATAM teams- Run social media reports using Google Analytics and Facebook Business tools- Digital content approval to attend all regulatory requirements- Digital Marketing strategies to improve the website’s performance - Design a new digital communication plan for Sanofi Brazil's institutional brand

  • Digital and Multichannel Marketing Executive

    Nov 2017 - Aug 2018

  • Digital Marketing Intern

    Oct 2015 - Oct 2017
• 

  Hypera

  Sept 2018 - Jun 2019

  Digital Marketing Executive

  - Hypera Pharma is one of the largest national pharmaceutical companies and advertisers in the Brazilianmarket- Manage four consumer healthcare brands, leading campaign executions- Plan and execute two brand positioning strategies using the Design Thinking methodology- Develop and implement digital marketing strategies, including website, social media, influencermarketing, and e-commerce- Review media plans to ensure they meet communication objectives- Track and manage campaign budgets for multiple brands Show less

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  Informa Connect

  Aug 2021 - now

  - Design and execute digital product campaigns- Lead digital and hybrid event projects and operations- Create and present KPI reports to the senior leadership team- Innovate and implement ideas to enhance the customer experience- Drive a culture of best practices and continuous process improvement- Foster the development and career progression of team members- Onboard new colleagues and provide comprehensive training - Collaborate with Marketing teams to create email campaigns for digital and hybrid events to increaseplatform engagement- Implement a seamless customer journey across our digital products- Develop KPI reports and perform digital analyses- Manage projects for digital and hybrid events

  • Marketing Manager

    Jan 2025 - now

  • Digital Delivery Manager

    Jan 2023 - Jan 2025

  • Digital Delivery Coordinator

    Aug 2021 - Jan 2023