Miriam Barros

Experience

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  AÊ! Comunicação

  Aug 2009 - Sept 2009

  Graphic Designer - Voluntary

  Apply digital techniques, Identify target audience needs, Experiment with ideas, Demonstrate creativity, Demonstrate visual acuity, Demonstrate capacity for synthesis, Demonstrate affinity with new technologies

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  Scriptcase PHP

  Apr 2010 - Sept 2011

  Digital Designer

  Apply digital techniques, Define product quality standards, Identify target audience needs, Experiment with ideas, Research reproducibility patterns, Demonstrate creativity, Demonstrate visual acuity, Demonstrate capacity for synthesis, Demonstrate affinity with new technologies, Work as a team

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  E.LIFE

  Jan 2011 - Jan 2012

  Social Media Analyst

  Analyze media research (profile, audience, consumption, etc.), Manage incidents and problems, Identify behavior patterns (consumption habits, opinions, trends, etc.), Monitor posts on customer/followers profiles, Detect customer expectations and needs /followers, Detect growth opportunities for the brand/company, Identify risks and vulnerabilities for the business (negative reactions, press, etc), Detect spontaneous reaction to interaction between company and consumer and to strengthen the brand, Monitor the performance of the competition Show less

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  Kokku

  Oct 2013 - Jan 2014

  Lead Game Designer

  Update graphic, textual and audiovisual information, Participate in the definition of the communication and interactivity interface, Write script and storytelling for the products, supervise the development of the company's projects.

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  I2 Inteligence

  Feb 2014 - Mar 2015

  Social Media Analyst

  Identify behavior patterns (consumption habits, opinions, trends, etc.), Monitor posts on customer/followers profiles, Monitor publication results.Detect expectations and needs of customers/followers, Detect growth opportunities for the brand/company, Identify risks and vulnerabilities for the business (negative reactions, press, etc.).Evaluate the performance of the brand/company, Detect spontaneous reaction to interaction between company and consumer and to strengthen the brand, Monitor the performance of the competition Show less

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  Plug Digital Communication

  Jul 2017 - Nov 2017

  Social Media Analyst

  Plan an agenda for content creation, Participate in defining the layout of advertising campaigns, Develop campaigns to disseminate content to different social networks.Write texts, articles and/or scripts, Adjust advertising writing for the target audience in a digital environment (approach, language , etc), Analyze competitors' content (quality, quantity, graphic art, target audience, etc).Assess adherence and content potential with brand/company followers, Follow briefings and content deliveries, Post content Show less

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  UNIBRA - Brazilian University Center

  Aug 2017 - Jul 2018

  University Professor

  Teaching classes (Presenting course contents, Provoking reflections, Promoting debates, Discussing texts, Answering questions, Organizing seminars, Formulating questions, Indicating bibliography, Using audiovisual resources, Carrying out activities in laboratories and workshops, Conducting out-of-class experiences, Controlling attendance).Guide researchers, Prepare classes (Develop lesson plan, Conduct readings, Organize didactic activities, Update data and conjunctural information, Review bibliography, Prepare texts, Prepare teaching material), Prepare teaching plan (Define discipline objectives, Define methodology, Select bibliography , Evaluate menus and programs, Search the bibliography, Assemble a schedule, Provide forms of evaluation.Select didactic resources, Define extra-room activities, Define evaluation criteria, Follow the development of teaching plans, Define menus and programs), Evaluate teaching processes- learning (Elaborate AV instruments ally, Apply evaluation instruments, Analyze evaluation results, Readjust the teaching-learning process, Review teaching practice, Evaluate tests, Comment on evaluation results, Check attendance, Evaluate participation in class and extra-class, Evaluate scheduled academic works, Examine field reports) Show less

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  Confere Cartões

  Aug 2018 - Jan 2022

  Digital Marketing Analyst

  Research the market, Analyze market trends, Establish goals and performance indicators, Plan actions to promote the institutional image, Build Landing Page, Set up automation flow for communication rules.Write articles and content focused on the project, Write technical tutorials for the product, Edit videos, Plan sales campaigns, Research behaviors, opinions and habits, Analyze context, Implement actions to publicize the institutional image (internal and external audiences). Implement institutional and advertising campaigns, Carry out sales campaigns, Assist customers in sales and marketing activities.Monitor the performance of the competition, Support the preparation of the organization's strategic plan, Research themes, Determine idea or concept to be adopted, Evaluate proposed ideas or concepts, Define supports and materials to be used, Define production processes, Apply digital techniques. Apply specific techniques relevant to the project, Research patterns of reproducibility, Demonstrate visual acuity, Demonstrate creativity, Work as a team. Show less

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  Serena

  Feb 2022 - May 2022

  Head of Marketing and Experience

  Monitor goals and performance indicators, Coordinate execution of advertising campaigns and promotions, Monitor company and product market share, Monitor competition performance, Evaluate media performance in terms of advertising campaigns and/or institutional image, corporate reputation. Analyze market trends, Examine resumes, Interview candidates, Delegate assignments, Demonstrate leadership skills, Demonstrate empathy, Hire third-party services, Plan actions to promote institutional image, Plan advertising campaigns. Plan sales campaigns, Map decision process, Demonstrate organizational skills, Demonstrate communication skills, Demonstrate creativity, Demonstrate listening skills, Demonstrate systemic vision, Demonstrate ability to think strategically. Show less

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  Idwall

  May 2022 - Oct 2022

  Designer
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  ICasei

  Oct 2022 - now

  Product Designer