Heba Fouad

Experience

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  Stream Global Services

  Aug 2010 - Sept 2011

  • Associate Trainer

    Apr 2011 - Sept 2011

  • Customer Service Representative

    Aug 2010 - Apr 2011
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  Marketing research companies

  Aug 2011 - now

  Freelancer moderator and Interpreter health care and market research.
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  Kantar Millward Brown

  Jul 2017 - Jul 2018

  Research Executive

  •Conducted in-depth qualitative research, including ethnographic studies and in-home interviews, to identify opportunities for designimprovements.•Developed user personas and journey maps that informed user-centered design strategies and enhanced product development workflows.

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  Kantar

  Sept 2018 - Oct 2020

  Senior project management executive

  •Directed end-to-end research projects, including generative and evaluative research, to uncover user behaviors and pain points, translating findings into actionable service blueprints and user journeys.•Applied cross-industry expertise—from fintech to medical and beauty & cosmetics—to tackle challenges with fresh perspectives, delivering user centered solutions tailored to diverse audiences.•Partnered with designers, developers, and product managers to embed user insights into every phase of the design lifecycle, ensuring research driven decision-making. Show less

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  El-Araby Group

  Oct 2020 - now

  Medical & PMU Research Account Manager

  •Lead Consumer & Trend Research – Drive in-depth user research (Usage& Attitude studies, contextual inquiries, diary studies) to uncover consumer behaviors, needs, and emerging trends, ensuring insightsinform design and business strategy.•Adapt Across Domains & Industries – Demonstrated ability to seamlesslytransition between different industries and project scopes, integrating quickly into new challenges while maintaining a user-centered researchapproach.•Develop Data-Driven Insights – Oversee the creation and implementation of research frameworks, including Future Forecast Engines and usability testing (A/B testing, eye-tracking), to anticipate industry shifts and optimize product experiences.•Enhance Usability & Engagement – Utilize advanced research methodologies (card sorting, usability testing) to improve digital productusability, aligning design elements with user expectations.•Facilitate Strategic Collaboration – Conduct ideation workshops, cocreation sessions, and design sprints to bridge the gap between userneeds and business objectives, fostering cross-functional alignment. Show less