Bronwyn Therkelsen

Experience

• 

  Honey Birdette

  Mar 2012 - Apr 2013

  Manager

  Honey Birdette is an Australian company created for women, by women. Opened Queensland flagship store under the guidance of CEO Eloise Monogian. Trained and developed team members who progressed into management and assistant management roles in other stores. Led recruiting and training strategies to facilitate growth in the region and improve service quality. - Developed sales processes and training manuals to increase customer spend and new product adoption.- Created hosted executed statewide training events. - Executed regional recruiting, onboarding and new hire training in store.- Met and exceeded sales KPI’s in a new store and hostile market. Show less

• 

  Lululemon athletica Australia & New Zealand

  Apr 2013 - Jul 2016

  Store Manager

  Lululemon is a global activewear brand known for high-quality garments and community engagement. Responsible for developing leaders in the business by training retail staff and establishing robust leadership pipelines. Supported our region with people development, training, budgeting and reporting. Consistently had team members progress into management and higher level roles. The priority was to create autonomous leaders in the business out of team members by supporting their personal and professional growth, using the retail store as a canvas.- Successfully ran two stores, consistently meeting financial targets, exceeding role expectations and KPI’s $2m and $3m stores.- Led regional recruiting strategies, and executed the following training and onboarding.- Developed 4 future store managers under me. - Managed a team of 20+ staff in various roles and capacities.- Provided the highest quality service by ensuring team members were engaged and invested in their store’s growth through relevant projects and development opportunities. - Facilitated quarterly product rollouts to the region's store managers. Show less

• 

  Science Of Fitness

  Jun 2016 - Jul 2017

  General Manager

  Science of Fitness (SOF) is a brand delivering evidence-based fitness solutions for the general public. Across two locations, SOF’s exercise physiologists deliver group fitness classes, personal training and strength and conditioning programs. Working closely with the founders, responsible for operationalising the business in order to prepare for growth and scalability. The business's cash flow was reviewed, along with financial practices and pricing structure. The brand and products were adapted to ensure profitability and growth. A successful re-brand was completed to reposition SOF as a premium provider for the consumer market. - Began foundational company culture work.- Created staff onboarding procedures which allowed the business to grow from three to 15+ staff. - Developed employee contracts and position descriptions. - Implemented a digital CMS to track profitability, class success and client movement.- Developed cash flow forecasts and budgets. Show less

• 

  Evernew Studio

  Jul 2017 - Nov 2018

  Studio Manager

  Evernew is a photography and videography studio that specialises in large, high-end weddings. Projects included reviewing and overhauling brand position, pricing structure and products to boost profitability and create sustainable business growth. This was achieved by designing a strategy that focused on improving relationships with lead-generating vendors, attracting higher price point clients and ensuring remarkable customer success. - Conduct market research to determine viability for existing and future products.- Create and foster strategic partnerships with planners and venues.- Identify ways to improve profitability and increase average spend per customer. - Analyze performance data in order to implement strategies to improve conversion rates. - Ensure customer success by designing systems and processes. - Develop strategies to improve appropriate client qualification to support customer success. - Create brand guidelines to ensure consistency and integrity behind our company’s brand.- Regularly exceeded 100k revenue months. Show less

• 

  In Good Co

  Nov 2019 - now

  Strategic Consultant

  As a brand, business and growth strategist, I specialize in helping founders build companies that they love to run. I have a proven track record of working with entrepreneurs to develop robust strategies, build brands and plan for future growth. I’m an expert in creative direction, strategic planning, building financial models, and developing comprehensive growth plans. My background in psychology informs my strategies around my client’s HR development and core values. This foundation allows me to provide founders and companies with the tools they need to succeed in today's competitive business environment. Areas of expertise:- Business and growth strategy development including vision, branding, positioning, and pricing - Creation of go-to-market strategy for new products and services - Cash flow management, forecasting, and budgeting- Leadership and people management skill development Clients include - AusHydro, Aesop Australia, Dermaviduals, The School of Embodied Arts, Canungra Valley Vineyards, Science of Fitness Show less

• 

  AusHydro

  Aug 2024 - now

  Director of Operations