Valérie Polarczyk

Experience

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  HP

  Jan 2004 - Jan 2005

  E-Business assistant

  • Implementation of online marketing & campaign projectsImprovement of the visibility to obtain the best conversion in terms of sales and results. Coordination of local projects • Management of the HP store content, product catalog • Affiliation programs• Marketing below the line (including business/consumer, inbound/outbound emailing), Search Engine Strategy, “Adwords” y Keywords analysis

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  EDreams ODIGEO

  Jan 2006 - Jan 2007

  Adsales Manager

  • Online advertising campaigns manager: contact with the clients, new orders, operational support using defined tools and reports• Operations and high communication to both clients and partners: personalized presentations related to the client's needs • Collaboration with advertising and media agencies in Europe• Strong team activity with others departments in order to manage the communication and realize the quantitative and qualitative objectives• New strategies for online marketing & advertising area Show less

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  CaixaBank

  Mar 2007 - Aug 2016

  Incorporation in the new imaginBank team, mobile only, social networks strategies www.imaginbank.com • New initiatives based on social networks. Creation of private communities for the customers and development of applications connected to social networks such as Facebook and Twitter• Identify opportunities to create new services and bring existing services, such as On line banking, to these environments• Campaigns in "CaixaBank" online banking, marketing one-to-one and Social Media (Facebook, Twitter, Google +, Pinterest, Youtube)• Understand the needs of internal clients and develop scalable marketing solutions to meet those needs• Define and implement digital and social media strategies that engage and convert key target audiences Show less • Managed a team of Project Managers which main focus was to create & improve websites contents, visits, channel profitability and overall business performance• Responsible of new projects related to IT department (management and execution) for all of the main websites of “CaixaBank” (Corporate, Commercial and financial information, “Obra Social”, Social Media and e-commerce), providing constant contact with our internal clients (all of the « CaixaBank » subsidiaries, internal dedicated IT support (SILK) and external IT companies)• Commercial strategy Management: Prices, annual budget business plan (1.500.K€ annual budget), and agreements with external suppliers• Financial performance & impacts profitability of the projects• Strong work team: innovation thinking, organizational skills and colaboration with Marketing and Sales, Business Intelligence, mobiles, ATM’s and Social Media areas to create new strategies • Manage external partners: technological development projects, marketing & advertising agencies to define the strategy, design and timings Show less • Strategic marketing plan for online banking, through all of the direct channels (mobile, Internet, ATMs, telemarketing)• Positioning of "CaixaBank" as a leader in new technologies to provide the best services and products to individual customers and small businesses. • Managing and implementing campaigns online advertising marketing campaigns (SEM /SEO, one to one marketing, paid media and working with search platform providers) related to financial products and services for BtoB & BtoC segments.• Management of budgets, sales tracking, CRM strategy, process improvement of online shopping in order to maintain & update sales Show less

  • Social Media Product Owner

    Apr 2015 - Aug 2016

  • Head of Digital Platforms

    Sept 2011 - Apr 2015

  • Digital Product Manager

    Mar 2007 - Dec 2011
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  Nestlé

  Sept 2016 - Feb 2023

  The Marketing & Sales & e-business departement has the mission to provide Nestlé with the best in class Digital platforms and Capabilities to win in Digital Marketing and eCommerce, creating and running end-to-end Digital Services and Solutions, touching billions of consumers everywhere in the world.I was dedicated to the deployment of Digital Solutions to a given Market, a Globally Managed Business or a Strategic Business Unit . I was acting as a digital evangelist to advice internal stakeholders on recommended technical solutions and help them to size the scope of work for the implementation in line with internal best practices.My main responsibilities were to:- Manage stakeholders map and identify adequate communication plan- Identify internal & external resource needs and align with internal solutions leads the overall capacity. Manage assigned resources and define KPI's- Identify risks & propose mitigating actions- Manage the day-to-day activities of cross-functional project teams and ensures the adherence to the project plan.- Produce timely, detailed summaries & high level reports- Provide project schedule, actual vs. budget, and earned value information in project progress reports- Review and finalize deliverables and monitor quality control (QA, UAT)I used to work effectively in a complex matrix environment, managing cultural diversity, being pragmatic and flexible, structured and process oriented, with developed communication, and ability to manage change.Keys competencies & digital solutions knowledge: Agile method (Scrum/Kanban), Design Thinking, JIra/confluence, CMS (Drupal), Mobile Apps, cCRM (Consumer Identification & Account Management- Gigya) Campaign Management Tool (SalesForce) Social Studio, Sprinklr, e-commerce (Magento, Shopify, Payment platform), Digital Performance (Google Analytics, Clavis, Power BI, SEO, A/B testing), IOT, Chatbot Show less

  • Senior Digital Transformation Program Manager - Global Digital Hub

    Mar 2020 - Feb 2023

  • Digital Transformation Project Manager - Global Digital Hub

    Sept 2016 - Mar 2020
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  Edenred

  Mar 2023 - now

  Product Director Employee Benefits & Engagement SEME Region

  Edenred is a leading services and payments platform and the everyday companion for people at work. We connect over 50 million employees and 2 million partner merchants in 46 countries via more than 850,000 corporate clients. Now, the company moved from its historical paper product to a full digital model, a change that need to raise the bar in terms of product management excellence.As a Regional Product Manager, I’m part of the Executive Committee of the South of Europe Region (Spain, Portugal, Türkiye, Greece, UAE and Bulgaria) giving support on the preparation of the annual 3-year plan business Line regarding the product priorities. My main priorities are:- Consolidate innovation roadmap for countries of the region to enhance the value proposition for our stakeholders.- Point of contact for the convergence with the Business Line.- Contribution to due diligence of potential M&A targets.- Support to countries on local product strategy and implementation, giving support on the delivery of innovations for the countries of the region, ensuring the good coordination of all stakeholders, supporting the project management, and preparing arbitrage decisions to invest (or not) in legacy product/platforms.- Responsible for the global solutions, prioritizing roadmaps of the projects, monitoring KPIs with Authorization Payment Platform by Business Unit and supporting the RUN phase with countries.- Interaction with Internal stakeholders (Product teams, Product Strategy Director and Innovation Director, Marketing, Technology teams) Show less