Sergio Lottaroli

Experience

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  IES

  Jan 1995 - Feb 1997

  Founder | Graphic designer | Photographer

  Founder and partner in the multidisciplinary study IES, specializing in corporate design, advertising photography and still - life.

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  BTP&P Associati

  Jan 1997 - Jan 1999

  Art Director | Web designer

  Creation and production of advertising campaigns.Creation of logos and corporate identity, creating brochures and annual reports, website design.

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  Hyphen Creatività Multimediale

  Jan 1999 - Jan 2002

  Web Designer | Front End Developer | Project Manager

  Creative and hardworking professional focused on growing in the field of web design and front end development.Conceptual ideation and creative websites, intranets and interactive CDs and kiosks.Development HTML, CSS, JS, Flash and Director.Responsible for the site of the Venice Biennale (direct contact with the client), a leading global benchmark of artistic and cultural events.

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  Ogilvy

  Jul 2002 - Dec 2007

  Interaction designer | Project manager

  Specialized in Interactive Design for web and multimedia.My main skills included defining digital strategy and design the user experience and developing interactive concepts, designing graphic user interfaces and realize the prototype of the final idea, respectfully of business goals and technology.

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  Ogilvy Interactive

  Jan 2007 - Jan 2009

  User Experience Designer | Leader Fast Track team

  Leader of Fast Track team, in Ogilvy, a group of designers specialized in advertising on line.

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  TheHookCom

  Jan 2010 - Jun 2010

  Senior User Experience Designer | Information Architect | Project Manager

  Hired to create and lead a web oriented User Experience team.I interacted with the product management, IT and marketing support in order to improve existing projects and create new ones.I developed standard user interfaces, created and directed the production of interaction design and information architecture, wireframes, site maps and flow charts.

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  Il Sole 24 Ore

  Jun 2012 - Dec 2012

  Head of UX Consultant | Project Manager

  Managing a team of user experience and interface designers and responsible for overseeing all user insight activities, creative and project management of user-centred design projects and establishing research as a core capability within Il Sole 24 Ore.Core project areas:Website, mobile & tablet (iOS, Android, Windows8/Phone), convergence (social entertainment, social commerce, branded content...).

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  Gruppo Zenit

  Jun 2012 - Dec 2012

  User Experience Designer Consultant
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  Newpeople Team S.r.l.

  May 2013 - Nov 2015

  Teacher | Educator

  I taught students to create web pages and write computer programs.

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  CBM Italia Onlus

  Sept 2013 - Jul 2014

  Head of UX | Digital Strategist

  Review emerging opportunities online, mobile, technology, social and participate in ideation brainstormsEvaluate digital creative for optimal user experience (UX)Help establish content cadence for appropriate message distribution/engagement touchpointsPartner with UX/IA to establish use cases, proper wireframes/prototypes and optimal user experience flowLiaise with project management and development to establish proper technical and functional spec documentationDesign usability testing methodology and documentationAnalyticsIdentify KPIs, benchmarks and reporting structures (monthly/quarterly) for initiatives and campaigns for ongoing data analysis, insights and refinements Show less

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  Freelance

  Feb 2014 - now

  As a Chief Creative Technologist, I merge art, technology, and strategy to drive innovation and create transformative digital experiences. With expertise in AI, AR/VR, interactive media, and creative coding, I help organizations push creative and technological boundaries. My passion lies in leading multidisciplinary teams, shaping future-forward strategies, and building immersive experiences that captivate audiences and drive business impact.With a career spanning 25 years, I have worked at the intersection of emerging technology, storytelling, and experience design, leading projects in advertising, entertainment, education, and experiential marketing. Whether developing AI-powered creative tools, interactive installations, or next-gen brand experiences, I ensure technology amplifies creativity and innovation.✅ Creative Strategy & Innovation: Develop and implement cutting-edge digital experiences that redefine engagement.✅ Emerging Technology Leadership: Expertise in AI, AR/VR, Web3, interactive storytelling, and creative coding.✅ Team Leadership & Mentorship: Inspire and guide teams of designers, engineers, and strategists.✅ Cross-Disciplinary Collaboration: Bridge the gap between creative, technology, and business for impactful solutions.✅ Future-Forward Thinking: Identify and integrate the latest trends in generative AI, immersive media, and experiential tech. Show less

  • Chief Creative Technologist

    May 2010 - now

  • STEM Educator

    Feb 2014 - now
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  NTT DATA Italia

  Jan 2015 - Jan 2016

  Senior UX Designer

  Strong focus on user research, usability testing, and prototyping. Responsible for leading the UX design process for a variety of projects, from small web applications to large enterprise systems.- Conduct user research and usability testing to understand user needs and pain points- Develop user personas and user stories to guide the UX design process- Create wireframes, prototypes, and high-fidelity mockups- Collaborate with developers, product managers, and other stakeholders to ensure that the UX design meets the needs of all stakeholders Show less

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  Substante

  Sept 2020 - Oct 2022

  Founder

  Truly flexible Web Design/Development e Digital Marketing Services for every budget.Custom Care for small and medium businesses.

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  Municado

  Oct 2021 - now

  Founder
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  Digital Education Lab

  Oct 2024 - now

  STEM Educator