
Yhonnatan Alfaro

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About me
Senior Content Specialist at VML
Education

Universidad Nacional de Costa Rica
1996 - 2000Bachelor's degree Biology/Biological Sciences, General
Universidad Cenfotec
2019 - 2020Front-End Web Developer
Universidad Cenfotec
2008 - 2009Course Microsoft office 2007 (Word, Excel, Outlook, and PowerPoint)
Experience

IDS
Feb 2008 - May 2010* Troubleshooting and helping affiliates with their issues or questions via email in anything related to the affiliate program we offered. * Troubleshooting and helping customers with their issues or questions via email in anything related to the product offered.
Affiliates Customer Service Representative
Jan 2009 - May 2010English Customer Service Representative
Feb 2008 - Dec 2008

The Stars Group
Sept 2010 - Mar 2019Involved in content-related projects.* Helping create and maintaining the Help Centres.* Looking after procedures, webpage articles, templates and other types of content, all while ensuring that the Group’s content strategy (variety of styles, voices, and tones, adaptable to different target audiences.) is effectively implemented.* Collaborate with analytics staff to increase search relevancy; conducting keyword research, testing for relevance, optimizing content, generating meta tags, maintaining metadata.* Review and edit content produced by other members of Operations, including senior management.* Translate standard email templates (using computer-assisted translation software 'SDL TRADOS') as issued by the Group from English to Spanish.* Handling all promotions content for all verticals (Poker, Casino, and Sports) and liaising with the Marketing Department. Show less
Operations Content Specialist
Sept 2015 - Mar 2019Spanish Senior Language Specialist
Dec 2014 - Sept 2015Spanish Language Escalation Point
Apr 2013 - Nov 2014Spanish Language Specialist - Customer Service Representative
Jan 2012 - Mar 2013English Customer Service Representative
Sept 2010 - Dec 2011

Accenture
Aug 2019 - Mar 2021Content Management AdvisorContent/Web Developer: •Use AEM as CMS (both Classic and Touch UI). This includes creating pages, adding, updating, and replacing content, uploading images, and other assets, migrating pages from one node to another.•Implement Personalization using ContextHub in AEM, updating and replacing content in different experiences. •Create conventions and guidelines when needed to keep consistency across pages, sites, and teams.•Daily contact with stakeholders via chat, email, and phone to fulfill all assigned projects.•Collaborate with greater productivity and improve customer service and processes.•Understand digital content requirements and customize the content based on output competency and learning methods.•Validate assets and content to ensure quality and adherence to prescribed standards•Ensure compliance with metadata as well as all regulatory requirements, if any.•Use the Siteimprove to review and improve accessibility, quality, and SEO.Training/Mentoring Program:•Identifying training needs.•Designing and conducting training programs.PM Backup: •Approve stakeholders' requests.•Assign tickets to the Content Team.•Contact Stakeholders when needed.•Coordinate daily priorities with the Content Manager, give the ticket's status to Stakeholders when requested. Show less

Movable Ink
Apr 2021 - Dec 2021Campaign Manager- Develop a deep understanding of the Visual Experience Platform.- Build dynamic content using the apps provided in the platform based on detailed client briefs.- Manage campaign builds using a ticketing system.- Manage a growing portfolio of client campaigns.

VML
Jan 2022 - nowContent SpecialistUse Sitecore as CMS. This includes creating pages, adding, updating, and replacing content, uploading images, and other assets, and migrating pages. •Create conventions and guidelines when needed to keep consistency across pages, sites, and teams.•Collaborate with greater productivity and improve processes.•Understand digital content requirements and customize the content based on output competency and learning methods.•Validate assets and content to ensure quality and adherence to prescribed standards. Show less
Licenses & Certifications
- View certificate

Project Management Foundations [2016]
LinkedInJul 2019 
Scrum Fundamentals Certified (SFPC)
CertiProfJul 2020- View certificate

Six Sigma Foundations
LinkedInMay 2019 - View certificate

Six Sigma: Green Belt
LinkedInJun 2019 - View certificate

Learning Minitab
LinkedInMay 2019 - View certificate

HTML Essential Training
LinkedInJul 2019 - View certificate

Adobe Certified Expert - Adobe Experience Manager Sites Business Practitioner
AdobeDec 2020 - View certificate

Adobe Certified Expert - Adobe Experience Manager Sites Business Practitioner
AdobeDec 2020 - View certificate

Adobe Certified Expert - Adobe Experience Manager Sites Business Practitioner
AdobeDec 2020 - View certificate

Time Management Tips
LinkedInMay 2019
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