Laura Chira

Experience

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  ARCHE Association

  Jan 2011 - Jan 2015

  PR Consultant & Event Planner

  I was involved in the association’s projects, being in charge of both the communication strategy(press statements, site content), as well as event planning (exhibits, launches, guests, speakers, sponsorships, media planning). I was part of the executive board responsible for conceiving and initiating projects and finding new ways to approach the subject of cultural heritage.

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  Samsung

  Jan 2012 - Jan 2015

  Brand Ambassador

  - I promoted the products pertaining to the Samsung mobile device division by creating articles,videos, reviews. The articles, found on the project site, deliver quality content with the use of alternative web means such as social media and virals. - As a brand ambassador, I took part in launches, press conferences and promotional events, having the opportunity to interact with the public and present products in a more accessible way. - The challenge of my activity consists of depicting suitable situations that emphasized particular features of Samsung products, all this as a result of personal testing. Show less

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  ANONIMUL Film Festival

  Jan 2012 - Jan 2012

  Executive Event Planner

  I was responsible for the foreign guests, greeting them at the airport and making sure they had a pleasant stay. I accompanied them to Sfântul Gheorghe, in the Danube Delta, where the festival took place. I managed the Info Point, I moderated the Q&A sessions with the guests, I helped collect the votes for the public’s choice. My activity culminated with the organization of the closing gala, I translated the program and the dialogues on the stage, making sure the guests had a great experience. Show less

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  Infinit Solutions Agency

  Mar 2013 - Jun 2014

  Social Media Manager

  - As part of the Creative team, I was involved in all the brainstormings where we would generatecreative concepts and communication strategies for different brands. - My activity was focused on all the components of an integrated communication process: delivering quality content for digital platforms, implementing strategies and recommending the optimal communication plan for personalized objectives. In order to offer the best solutions, - I constantly monitored communication platforms and researched new trends in online, as well as offline. Show less

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  Golin

  Jul 2014 - Oct 2015

  Digital Specialist

  - I have the wonderful opportunity to be part of The Bridge – a digital hub, trade mark from Golin USA, that constantly monitors online news and information fluxes, serving the purpose to focus on real time reactions. - My job here is comprehensive, where based on objectives, I help build a brand’s communication plan and image in the digital media. My knowledge has helped me generate creative content and original tactics, mix different channels in order to ensure the best coverage, as well as mediate and communicate with all stakeholders. The focus of my job is to generate real time marketing acts, where brands closely evaluate fans’ attitude and reward them with smart ways with the potential to go viral on the web. Furthermore, I deal with blogger relations and strategically suggest blogger activations, blitz moments and events, where our publics get to experience the brand from a more personal perspective. I am highly active in Social Media, present at dedicated events, a speaker at Digital Panels (PR Forum, PR Academy) and a close friend of the blogosphere. - Golin was voted Agency of the Year in 2014 by the bloggers and it is my honor to know I helped earn this title. Show less

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  IBM

  Dec 2015 - now

  Digital Optimization Specialist

  Working for such a big and famous corporation enriched my professional abilities and widened my digital skills from a more technical perspective. I intermediate between two entities, helping implement the requests from the World Wide team, adapting and personalizing the content and digital presence of Benelux region. I help optimize webpages, create site-maps, set up SEP analysis and strategies and I constantly document new trends and investigate new tools to better understand our customers’ needs and expectations. One of the main objectives of my job is to deliver the right kind of content to different audiences, looking closely at the stages of the buyer journey: all our activities, as a team, are to optimize the way we turn a user into a customer and then a constant buyer. I also discovered the opportunity to develop my skills for digital web audits, focusing on complex and in-depth actions that increase traffic, visits, engagement and organic views. Show less