Alexandre Mota

Experience

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  Ability

  Jan 2005 - Jul 2005

  Marketing planner - Internet copywriter

  Responsible for conceptualising, developing campaigns for the company, as well as for its online strategy. I came back for another period working for them after returning from Spain (from 2006 to 2007, before joining DPZ).

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  DPZ

  Apr 2007 - Dec 2007

  Copywriter

  In one of the most iconic Brazilian advertising agencies, I worked for clients such as Coca-Cola, Petrobras, and BNDES (Social and Economic National Development Bank).

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  Casa da Criação Propaganda

  Jan 2008 - Jun 2008

  Creative Copywriter

  Responsible for conceptualising, developing campaigns for clients from malls to car dealers.

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  Agência Percepttiva

  Jun 2008 - Jul 2009

  Creative Copywriter

  Responsible for conceptualising, developing campaigns for clients from malls to real estate companies, to the F&D sector.

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  Havas Worldwide

  Sept 2010 - Dec 2010

  Copywriter

  I've worked for clients such as Telecine (cable TV channel), Cancer Foundation, Brookfield (Real Estate Company) and Antonio Bernardo (fine jewelry).

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  Staff Propaganda

  Jan 2011 - Apr 2011

  Creative Copywriter

  Responsible for conceptualising, developing campaigns for various clients from both public, and private sectors.

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  Tome Group

  Apr 2011 - Dec 2011

  Copywriter

  Responsible for conceptualising, developing campaigns for various clients.

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  Prole

  Jan 2012 - Apr 2015

  Creative Copywriter

  I worked for clients such as Rio de Janeiro City Hall, Rio de Janeiro State Government, Santander Bank, Supervia (Rio de Janeiro Railroad Company), Vitacon (Brazilian Real Estate Company) and Q (Brazilian fine chocolate). I took part in the Rio City Branding project, mainly as a copywriter but also thinking as a planner.

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  America Football Club

  Jan 2014 - Jan 2015

  Social Media Coordinator

  I was in charge of the creative content of the club's social media.Responsável pelo conteúdo criativo das redes sociais do clube.

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  Leo Burnett MEA (Middle East & Africa)

  Jul 2015 - Feb 2017

  Senior Copywriter

  As a senior copywriter I was the agency's head of copy, responsible for conceptualising, developing, and revising all campaigns for the MENA region.

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  Fluminense Football Club

  Apr 2017 - Jul 2019

  As the Head of Digital I had to oversee everything related to social media channels and campaigns, while also working closely with the marketing and commercial teams to help build projects and activations. From conceptualisation to copywriting, to developing activations, to discussing strategies related to Fluminense Football Club and its European project, STK Fluminense Samorín.

  • Brand Manager/Head Of Digital

    Jun 2018 - Jul 2019

  • Creative

    Apr 2017 - Jul 2019
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  Persona BCM

  Oct 2019 - Mar 2021

  Owner

  I've started Persona BCM (Branding, Content, and Media) for a couple of reasons. One, athletes in general have many stories to tell and a platform to do so (their social media accounts) but usually don't know how to do it - and I can help them. Two, brands usually don't pay attention to athletes outside football and it keeps athletes in general (the ones who have many stories to tell) far from sponsorship deals, which might ultimately take them away from sports.My mission is to help these sports heroes (with or without medals and records) show the world who they are, what they've been through, and why they deserve to be supported. They just have to tell me their stories, and I'll tell them. Show less

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  Sports Tours and Speakers International (STSI)

  Dec 2019 - Mar 2021

  Speaker

  Speaker with expertise in social media, sports marketing, and advertising.

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  Freelance

  Apr 2021 - Aug 2021

  Freelance Global Copywriter

  I’ve been working for agencies and companies from the UAE, China, Qatar, Portugal, Brazil as afreelancer for Jeep, Dodge, RAM, Expo Dubai, Bayer, Huawei, among other brands.

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  Digitas Dubai

  Sept 2021 - Oct 2022

  Senior Copywriter

  As a senior copywriter, I was responsible for conceptualising and developing campaigns for Infiniti,Mastercard brands, Global Village, among other companies.

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  Freelance

  Nov 2022 - now

  Freelance Global Copywriter
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  End to End

  Dec 2022 - now

  Creative Director

  I’m the creative and strategy leader for all End to End clients in Brazil and abroad. I’m also responsible for the agency’s expansion overseas. And yes, I do love sports.