Sai Hemanth Puli

Sai Hemanth Puli

Digital Media Marketing Analsyt

Followers of Sai Hemanth Puli1000 followers
location of Sai Hemanth PuliChicago, Illinois, United States

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  • Timeline

  • About me

    Master of Science in Business Analytics Candidate, Northeastern University, D’Amore-McKim School of Business

  • Education

    • Northeastern University

      2023 - 2024
      Master of Science - MS Business Analytics
    • Narayana Junior College - India

      2014 - 2016
      12 maths
    • Vellore Institute of Technology

      2016 - 2020
      Bachelor of Technology Civil Engineering
  • Experience

    • AgileFever

      Oct 2020 - Jan 2021
      Digital Media Marketing Analsyt

      Assisting in creating and scheduling social media posts.conducting keyword research.Optimizing website content for search engines.Conducting research on industry trends and competitors.Monitoring and reporting on website traffic and search engine rankings.

    • Merkle Sokrati

      Apr 2021 - Aug 2021
      Associate Business Analyst

      • Generated tracking tags to monitor 500,000+ impressions and 10,000+ clicks, enhancing conversion tracking for advertising campaigns.• Collaborated with cross-functional groups to understand changing customer needs, and to deliver consistent and high-performance results.• Synthesized large datasets and designed user-friendly dashboards and reports under tight deadlines, ultimately enhancing team productivity.

    • Publicis Media

      Sept 2021 - Jul 2023
      Analyst

      • Built and optimized ad campaigns with million-dollar budgets and delivered results exceeding the KPI (video completion rate) by 30%.• Pioneered Excel dashboards that automated manual data analyzing processes, reducing analysis time and an increase in the accuracy of measuring daily optimization impact implemented on the marketing campaigns.• Mentored a team of 4 interns, fostering analytical reasoning and quantitative analysis skills.• Attained a 38% performance improvement by conducting an in-depth analysis of marketing data identifying market patterns and forming a business strategy. Show less

  • Licenses & Certifications

    • Campaign Manager Certification Exam

      Google
      Jun 2021
    • Tableau Fundamentals

      DataCamp
      Mar 2021
      View certificate certificate
    • Display &Video 360 Certification Exam

      Google
      Dec 2021
    • Yahoo DSP Certification

      Yahoo
      Nov 2021
    • Introduction to SQL

      DataCamp
      Mar 2021
      View certificate certificate
    • Google Analytics Certification

      Google Digital Academy (Skillshop)
      Feb 2025
      View certificate certificate
    • Data-Driven Planing

      The Trade Desk
      Dec 2021
  • Volunteer Experience

    • Student Member

      Issued by Youth Red Cross, VIT on Dec 2017
      Youth Red Cross, VITAssociated with Sai Hemanth Puli