Eric Midtlyng

Experience

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  ProPharma Group

  May 2007 - Oct 2008

  Marketing and Sales Coordinator

  • Developed Marketing and Sales plans for five business units • Maintained and managed CRM database and Intranet sites • Coordinated sponsorships, advertising and tradeshow registration nationwide• Managed all marketing and sales materials • Researched and presented market research reports to the executive management team• Published quarterly newsletters for two business units • Developed monthly sales reports

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  First Security Bank

  Oct 2008 - Oct 2011

  Marketing Coordinator

  • Maintain and manage marketing and promotions budget • Manage and execute media buying• Develop competitor and market research reports • Administrator for corporate website, electronic messaging display centers, social media channels and corporate Intranet.• Assist in the development and implementation of strategic marketing initiatives• Manage ordering and maintain inventory of promotional products• Design and copywriting for presentations, brochures, radio ads, etc.• Conduct preliminary review of donation requests Show less

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  Blackfoot Communications

  Oct 2011 - now

  Drive the strategic vision, development, and launch of innovative solutions that deliver value to customers and drive business growth. Responsible for developing and implementing consumer business products, marketing and sales plans and strategies. Drive and execute Blackfoot's product life cycle management process to deliver voice, data, cloud and IT products and services to market. Responsible for developing and executing product marketing plans for taking new and existing products and services to market. My work included competitive and market research, regional campaign development and management, production promotion development, content and messaging development, vendor management and ROI and campaign metrics reporting.

  • Director of Product Management

    Jan 2025 - now

  • Consumer Business Manager

    Sept 2021 - now

  • Product Management Specialist

    Aug 2016 - Sept 2021

  • Product Marketing Specialist

    Oct 2011 - Aug 2016