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Blaine Christopher Roper (BA Marketing Comms)
Bartender

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About me
Account Director at Ogilvy South Africa
Education

AAA School of Advertising
2012 - 2015Bachelor of Arts (BA) Marketing communicationsActivities and Societies: Student Representative Council (SRC). Marketing soccer team. AAA soccer team

McKinsey & Company
2023 - 2024Certificate Management Accelerator
International Advertising Association
2012 - 2015Certificate Marketing Communications
Victory House Private School
2009 - 2011Activities and Societies: First XV Rugby team
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GIBS Business School (Gordon Institute of Business Science)
2022 - 2022Business Management and Development BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICESActivities and Societies: Leadership and Management Strategy Financial decision making Digital Transformation Corporate Innovation

The Open University
2019 - 2019Certificate The Fundamentals of Digital marketing
Experience

BATTALION BARS
May 2014 - Oct 2014BartenderEvents: Dstv international food and music festival, Grietfest & Vodacom in the city.Responsibilities1- Drink Preparation: Responsible for mixing and serving a variety of alcoholic and non-alcoholic beverages according to the guests' orders. Skilled in making cocktails, pouring beer and wine, and preparing other popular drinks.2- Customer Service: Providing excellent customer service. Friendly, attentive, and able to engage with guests to create a positive atmosphere. Knowledgeable about the drink menu and able to make recommendations if requested.3- Responsible Alcohol Service: Trained to serve alcohol responsibly. This includes checking IDs to verify the legal drinking age, refusing service to intoxicated individuals, and monitoring guest consumption to prevent overindulgence.4- Inventory Management: Keeping track of inventory and restocking supplies. Ensure that they have an adequate supply of alcohol, mixers, garnishes, and other essential bar items throughout the event.5- Cleanliness and Hygiene: Maintaining a clean and organized bar area is for food safety and guest satisfaction. Show less

FCB Johannesburg
Nov 2014 - Jun 2016Junior Account Executive
Jan 2016 - Jun 2016Account Executive Intern
Nov 2014 - Dec 2015

Publicis Machine
Jul 2016 - Apr 2019Account ExecutivePortfolios: Nestle Infant nutrition, Barclays, ABSA, First for womenResponsibilities1- Client Communication: Maintaining regular communication with clients. Primary point of contact and must understand the client's needs, goals, and expectations. Ensuring effective communication as helps in building trust and ensuring client satisfaction.2- Campaign Planning and Strategy: Collaborate with other teams within the agency, such as creative, media, and production, to develop advertising campaigns. Assist in working on creating strategies that align with the client's objectives, including defining target audiences, messaging, and media channels.3- Budget Management: Managing the budget for advertising campaigns. This includes estimating costs, tracking expenses, and ensuring that campaigns stay within budget constraints while delivering the desired results.4- Project Coordination: Oversee the execution of advertising campaigns from start to finish. Coordinate the work of various teams, ensuring that tasks are completed on time and that the campaign meets quality standards. This involves managing timelines, deadlines, and project milestones. Show less

Publicis Communications
Mar 2018 - Apr 2019Account ExecutivePortfolios: Nestle Infant nutrition, Barclays, ABSA, First for womenResponsibilities1- Client Communication: Maintaining regular communication with clients. Primary point of contact and must understand the client's needs, goals, and expectations. Ensuring effective communication as helps in building trust and ensuring client satisfaction.2- Campaign Planning and Strategy: Collaborate with other teams within the agency, such as creative, media, and production, to develop advertising campaigns. Assist in working on creating strategies that align with the client's objectives, including defining target audiences, messaging, and media channels.3- Budget Management: Managing the budget for advertising campaigns. This includes estimating costs, tracking expenses, and ensuring that campaigns stay within budget constraints while delivering the desired results.4- Project Coordination: Oversee the execution of advertising campaigns from start to finish. Coordinate the work of various teams, ensuring that tasks are completed on time and that the campaign meets quality standards. This involves managing timelines, deadlines, and project milestones. Show less

Penquin
Jun 2019 - Sept 2019Account ManagerAccount Manager Microsoft South Africa portfolio.

Cheil South Africa
Oct 2019 - Jan 2020Account ManagerBrand: Samsung AfricaRegions: Nigeria, Kenya, Senegal, Angola.

Ogilvy South Africa
Jan 2020 - Aug 2021Portolio: Dis-Chem South Africa and BotswanaResponsibilities1- Client Relationship Management:Build and maintain strong relationships with clients, serving as the main point of contact. Understand clients' goals, needs, and preferences to deliver tailored campaigns.2-Project Management:Plan, coordinate, and oversee campaigns from inception to completion. Set project timelines and ensure that all deadlines are met.3- Budget Management:Create and manage budgets for campaigns, ensuring cost-effective strategies. Monitor expenditures and provide clients with costing.4- Strategy Development:Collaborate with clients and the agency's creative and strategy teams to develop effective strategies against brand plans and/or campaigns.5- Creative Briefing:Communicate client requirements and objectives to the creative team. Ensure that creative assets align with the client's brand and messaging.6- Upsell and GrowthIdentify opportunities for upselling additional services to existing clients. Contribute to agency growth by nurturing client relationships and seeking new business opportunities.7- Communication:Facilitate clear and effective communication between clients and the agency team. Relay client feedback and expectations to internal teams and ensure client concerns are addressed promptly.8- Problem-Solving:Anticipate and address issues that may arise during campaigns. Develop solutions and make strategic adjustments to keep campaigns on track. Show less Position: Freelance client service representative Portfolio Dis-Chem retail (South Africa, Botswana and Namibia)Responsibilities1- Client Relationship Management:Build and maintain strong relationships with clients, serving as the main point of contact. Understand clients' goals, needs, and preferences to deliver tailored campaigns.2-Project Management:Plan, coordinate, and oversee campaigns from inception to completion. Set project timelines and ensure that all deadlines are met.3- Budget Management:Create and manage budgets for campaigns, ensuring cost-effective strategies. Monitor expenditures and provide clients with costing.4- Strategy Development:Collaborate with clients and the agency's creative and strategy teams to develop effective strategies against brand plans and/or campaigns.5- Creative Briefing:Communicate client requirements and objectives to the creative team. Ensure that creative assets align with the client's brand and messaging.6- Upsell and GrowthIdentify opportunities for upselling additional services to existing clients. Contribute to agency growth by nurturing client relationships and seeking new business opportunities.7- Communication:Facilitate clear and effective communication between clients and the agency team. Relay client feedback and expectations to internal teams and ensure client concerns are addressed promptly.8- Problem-Solving:Anticipate and address issues that may arise during campaigns. Develop solutions and make strategic adjustments to keep campaigns on track. Show less
Account Manager
Apr 2021 - Aug 2021Client Service Representative
Jan 2020 - Apr 2021

McCann Joburg
Jun 2022 - Mar 2024Portfolios: - Mastercard Africa (Nigeria, South Africa, Ghana, Kenya, Tanzania, Mauritius, Rwanda)- Reckitt Benckiser South Africa- Nurofen & Dettol- McCann Social media Responsibilities1- Client Relationship Management:Build and maintain strong relationships with clients, serving as the main point of contact. Understand clients' goals, needs, and preferences to deliver tailored campaigns.2-Project Management:Plan, coordinate, and oversee campaigns from inception to completion. Set project timelines and ensure that all deadlines are met.3- Budget Management:Create and manage budgets for campaigns, ensuring cost-effective strategies. Monitor expenditures and provide clients with costing.4- Strategy Development:Collaborate with clients and the agency's creative and strategy teams to develop effective strategies against brand plans and/or campaigns.5- Creative Briefing:Communicate client requirements and objectives to the creative team. Ensure that creative assets align with the client's brand and messaging.6- Upsell and GrowthIdentify opportunities for upselling additional services to existing clients. Contribute to agency growth by nurturing client relationships and seeking new business opportunities.7- Communication:Facilitate clear and effective communication between clients and the agency team. Relay client feedback and expectations to internal teams and ensure client concerns are addressed promptly.8- Problem-Solving:Anticipate and address issues that may arise during campaigns. Develop solutions and make strategic adjustments to keep campaigns on track. Show less
Senior Account Manager
Sept 2021 - Mar 2024Board Member of Diversity, Equity, and Inclusion (DEI)
Jun 2022 - Aug 2023

Two Tone Global
Apr 2024 - Aug 2024Account DirectorPortfolio: Pernod Ricard Social Media and ActivationsBrands: Luc Belaire & BumbuBrand: TelkomPortfolio: Activations and retail (consumer and business)

Ogilvy South Africa
Sept 2024 - nowAccount DirectorBrand: Vodacom
Licenses & Certifications
- View certificate

Business Strategy
McKinsey & CompanyApr 2024 - View certificate

Management Accelerator part of Black Leadership Academy
McKinsey & CompanyApr 2024 - View certificate

Problem Solving
McKinsey & CompanyFeb 2024 .webp)
Business and Management Development Certification
GIBS Business School (Gordon Institute of Business Science)Nov 2022- View certificate
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Google Ads Display
Google Digital Academy (Skillshop)Aug 2020 - View certificate

The Fundamentals of Digital Marketing
GoogleDec 2019 - View certificate
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Waze Ads Fundamentals
Google Digital Academy (Skillshop)Aug 2020 - View certificate

Adaptability & Resilience
McKinsey & CompanyDec 2023
Volunteer Experience
Communications Specialist
Issued by ST GABRIELS ANGLICAN CHURCH on May 2020
Associated with Blaine Christopher Roper (BA Marketing Comms)
Languages
- enEnglish
- afAfrikaans
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