Guillermo Chang

Experience

• 

  Cromalloy Intercom

  Aug 2009 - Aug 2010

  Cost Analyst

  Compiling and analyzing complex research, budgetary and operational data. Preparing and administering contracts

• 

  Telefónica

  Sept 2010 - Aug 2017

  • Achieve financial targets and minimize risk by providing relevant, timely financial information and analysis in a cost effective manner within all areas in the corporation• Lead the review country financial statements for accuracy and deviation• Review financial information, process and operational issues• Monthly interactions with Corporate and local teams to build a better communication channel in order to review, financial information, process and operational issues for accuracy and deviation Show less • Report proactively market feedback (from external agencies) and translates this into quantitative and qualitative short term and midterm trends, relevant for the assigned business.• Forecast market developments in a structured and transparent way, which is split into timely short term forecasting as input for central planning as well as timely midterm forecasting as input for the AOP and RoFo.• Builds understanding of market, consumer and customer behavior trends and translates this into up-to-date insights of the market and marketing plans.• Responsible for interpretation of multiple information sources into a consistent input for business and sales management.• Analyses deviations from set targets by benchmarking, price analysis and new developments, so management can define corrective actions. Show less

  • Senior Financial Business

    Oct 2014 - Aug 2017

  • Senior Brand Merchandising

    Jan 2013 - Sept 2014

  • Strategic Planner

    Sept 2010 - Dec 2012
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  Stanley Black & Decker, Inc.

  Aug 2017 - Jan 2019

  Commercial Demand Planner

  • Create and maintain item level forecasts, ensuring alignment with business direction and consistency with market trends (Central America, Caribbean and Ecuador)• Analyze sales history, provide insights and articulate drivers in variances between sales and forecast• Maintain and refine item-level statistical forecasts for specific area of accountability• Synthesize multiple data streams to be leveraged in objective decision making, while maintaining transparency to assumptions used in the process• Work with Marketing and Sales on SKU level transition plan for the short term horizon, track execution and call out risk and drive agreement when off-track• Work closely with Supply Planning and Customer Supply Chain Planning to understand constraints or other issues, escalating forecast changes timely and appropriately• Utilize planning and reporting systems to efficiently manage portfolio• Partner with Sales, Commercialization, Marketing, Finance and Supply Chain Functions to drive the monthly demand consensus process• Run monthly meetings and processes within S&OP to obtain a portfolio consensus forecast• Present demand forecasts to Senior Leadership Teams monthly Goals Accomplished - Forecast accuracy 50% -before 35%- (target 45%)- Fill Rate 95% -before 85%- (target 98%)- Excess and Obsolete reduction $5MM to $3MM by creating strategies with commercial area in order to sell in bundle or promotions to avoid impact in P&L resultsProjects- New brand acquisition migration (IRWIN tools): implement FCST projection based in previous history, taking care of the impact of new market, clients and region trends, always watching for product cannibalism- JDA system demand group migration: Migrates and compile all the history and forecasting data in JDA system and separates them by regions, according to Sales by countries ratio % Show less

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  Samsung Electronics

  Feb 2019 - Dec 2020

  Business Operation and Supply Supervisor

  • Planning and Execution - Developing strategic and operational plans for the work group, managing execution, and measuring results• Manage and monitor the sales demand planning impacts through the planning horizon via continuous review and assessment of the demand management forecast• Drives implementation, evaluation, and adaptation of demand management processes and analytical models.• Plans and manages business unit/department processes and practices to ensure that programs are aligned with company business goals and objectives.Goals accomplished - Define the workflow process structure of W/H and ensure a correct migration with new 3PL company- Negotiate pricing and service terms with distributors while maintaining margin requirements- Reduce freight Cost monthly rates within region distributorsProjects- Implementation of Parts Return process in the region (CR/GT/HN): contract and rates negotiation, including freight and handling cost. Audit WH infrastructure and process- New WH migration: Colon FZ to Panamá Pacifico FZ. WH cost comparison with other Latin America Samsung WH. Process alignment for stock movement and Initial purchase orders Show less

• 

  Pandora

  Dec 2020 - now

  • Build store level revenue and inventory plans for all points of sale locations• Responsible for decision that directly affect sales, margin, inventory, profit and other metrics• Ensure the accurate execution of allocation (assortment) strategies for all categories• Optimize store level assortments and achieve inventory plans by cross-functional partnersKey accountabilities:- Develop and provide business analysis to influence future purchases and assortment strategies- Develop and present seasonal/weekly merchandise financial plans in accordance with company goals, historical performance and market trend analysis- Recap and analyze actual sales results to plan and forecast in-season sales and inventory on a weekly, monthly and quarterly basis- Actively participate in business reviews weekly meetings with cross-functional team to highlight and identify risk and opportunities and take immediate actions- Creates promotional and markdown strategies for different categories- Work with cross functional team to ensure timely and accurate inventory- Identify impacts from major shifts in promotions, holiday shifts and product flow strategies- Develop a seamless relationship with Sales, Marketing, Visual merchandising, Training and Supply Chain, to ensure consistent communication- Partner with operations team to identify issues affecting stores such as pricing, and product flow issues; develop solutions and manage the execution to get resolution of all outstanding issues Show less

  • Merchandise Financial Planning Manager for LAPAC (LATAM & ASIA)

    Jan 2024 - now

  • Merchandise and Inventory Allocation Planner for LATAM

    Dec 2020 - Jan 2024