Daryl Evans

Experience

• 

  NBCUniversal Media, LLC

  May 2005 - Oct 2010

  Working at StudioTEN was one of the most amazing experiences of my life! StudioTEN is a unique venture, turning the Creative Services Department of NBC 10 onto a full service production company. I joined the department in a new role, Events Marketing Manager, responsible for producing station events, overseeing the NBC 10 street team, and managing community partnerships. As the Events Marketing Manager, I lead the development and execution of special events supporting NBC 10 and client of StudioTEN Creative Group. I served as company representative at station events leading the execution of events, working with clients and partners, and troubleshooting as needed. Also responsible for coordinating all pre and post event promotion, staffing, and securing all support materials for events. As the events marketing manager, I also created the NBC 10 street team, a station wide promotions team that served as a further extension of our marketing and promotions efforts. The team also served as an early opportunity for NBC 10 to identify new and diverse talent. Lastly, I assumed several other duties as projects required including managing the department production schedule, launching a reorganization of NBC social media accounts, and producing both web and on-air promotional spots. Show less Working on the assignment desk was one of the most challenging positions I've ever had. In this position, I worked under amazing pressure to support the production of news shows across fall day parts. As an assignment editor, I worked in a front line journalistic role, executing coverage assignments, updating story details, and supporting field crews. I regularly worked under tight deadlines and breaking news situations, performing additional tasks on the fly. In this role, I became especially adept at talking with tip callers, following up leads, and developing exclusive and compelling content. Lastly, I developed the WCAU Daybook. The daybook was a one-sheet encapsulation of pending court cases, leads on stories, and other newsworthy events in the DMA. Show less

  • Event Marketing Manager/Producer

    Mar 2008 - Oct 2010

  • Assignment Editor

    May 2005 - Mar 2008
• 

  Crown Media Family Networks

  Oct 2012 - Aug 2022

  • Project manager for the Hallmark Movie Checklist app. Managed initial development and launch. Principle vendor contact, overseeing feature upgrades, content delivery and editorial calendars. • Lead the SEO strategy for Crown Media digital properties responsible for developing strategy, identifying keywords, and overseeing the implementation and tracking of SEO optimizations. • Oversee the development and execution of Hallmark Channel’s tentpole marketing sweepstakes Very Merry Giveaway, Holiday Home Decorations Sweepstakes, and Summer Nights Backyard Adventure. Ideate new opportunities for sponsors integrations, manage timelines and ensure delivery of all campaign metrics. • Lead creative for team brainstorming meetings and pitch development for digital sales campaigns. Show less • Manage all aspects of the Hallmark Movie Checklist app including content creation, editorial schedules and sales integrations. • Develop and oversee the creation and execution of feature sponsor digital activations including, Very Merry Giveaway, Holiday Home Decoration Sweepstakes, and Ready, Set Renovate. • Manage content schedule for Hallmark Channel’s YouTube network, including our Content ID anti-piracy account. Responsible for content delivery, tracking metrics and identifying trends. • Lead producer in charge of primetime series responsible for collaborating across departments to secure assets and develop promotional and supporting content. Also responsible for scheduling site builds and updates, while also tracking and reporting on site performance. Show less

  • Digital Director

    Mar 2020 - Aug 2022

  • Manager Digital

    Feb 2018 - Mar 2020

  • Senior Producer - Digital

    Mar 2016 - Mar 2018

  • Content Producer

    Mar 2014 - Mar 2016

  • Associate Producer

    Oct 2012 - Mar 2014