Brittany Miller

Experience

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  Tata Consultancy Services

  Jun 2016 - Jul 2016

  Intern

  Participated in a short-term internship in the Go4IT program in conjunction with Westpac. The roles experiened varried between business and technological areas and skills

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  Wolfgang Muse

  Nov 2017 - Mar 2020

  Marketing Manager & Retail Professional

  - Creating, monitoring, publishing, and updating product content for eCommerce websites and portals.Developing subject matter knowledge in given product categories and taking responsibility for daily account administration.Standards, systems, and best practises for content production, delivery, maintenance, and new product listings are being developed.- Working with product management, sales, graphics, and other departments to update material for allocated accounts that will be published across eCommerce platforms.- Maintaining account-specific SEO best practices, pricing policies, media assets, inventories, and/or pre-orders.- The capacity to multitask, prioritise, and fulfil several deadlines while paying close attention to detail.A thorough understanding of the eCommerce field, including competitive tactics, marketing strategies, product development, consumer research, usability best practices, and industry trends.- Responsible for a series of campaigns including leading the brand's National Breast Cancer Awareness campaign. Show less

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  Optimum Health Solutions

  Mar 2020 - Apr 2021

  Digital Marketing & Social Media Coordinator

  - Collaborated closely with the Marketing Executive to implement the comprehensive marketing strategy at Optimum Health Solutions, contributing to the company's digital marketing and social media efforts.- Played a vital role in supporting various digital marketing initiatives, including Search Engine Optimization (SEO), Social Media Marketing (SMM), and Search Engine Marketing (SEM), as well as email and content marketing campaigns.- Contributed to the development and preparation of CRM promotional emails, ensuring effective communication with the customer base.- Took charge of creating benchmarking reports, providing valuable insights and data-driven assessments to measure the performance and impact of digital marketing activities.- Assisted in the management and upkeep of databases across all media channels, spanning both digital and print, to ensure accurate and organized marketing communications.- Provided valuable support in the graphical design and production of promotional materials, both onsite and online, enhancing the company's visual branding and marketing collateral. Show less

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  CoTé Software & Solutions

  Mar 2021 - Feb 2022

  Digital Marketer

  - Overseeing local and international digital marketing teams, mentoring and coaching team members to achieve their full potential.- Content creation and Social media management via scheduling tool loomly for channels including Facebook, Twitter, Reddit, YouTube, LinkedIn.- Create engaging CRM promotional material including blog posts, newsletters, emails, and social media posts and marketing collateral targeted to the audience.- Maintain the company website SEO and provide recommendations based on analytics report results, including web development and SME marketing for international and national product lines.- Assisting with virtual and physical event management.- Developing a comprehensive digital marketing plan to reach target audiences across multiple channels, including email, social media, search engines, and mobile devices.- Implementing and managing digital campaigns to increase brand awareness, website traffic, lead generation, and customer engagement.- Utilizing data and analytics to measure the effectiveness of digital marketing efforts and make data-driven decisions.- Collaborating with cross-functional teams, such as product development, sales, and customer service, to ensure that digital marketing initiatives are aligned with the overall business strategy.- Managing the digital marketing budget and ensuring that resources are allocated effectively.- Keeping up-to-date with industry trends and emerging technologies to ensure that the company remains competitive in the digital landscape. Show less

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  Calltech Solutions

  Feb 2022 - Oct 2022

  Marketing & Communications Manager

  - Directed and managed cross-functional teams to ensure the successful execution of marketing and communications strategies, fostering collaboration and alignment across departments.- Developed and implemented innovative marketing strategies to enhance brand visibility and market penetration in the highly competitive telecommunications and cloud services sector.- Leveraged comprehensive industry knowledge to conduct market research and analysis, identifying trends and opportunities to stay at the forefront of the Australian telecommunications market.- Managed and executed effective social media campaigns, advertising efforts, and public relations activities to engage customers and build brand loyalty.- Oversaw internal and external communications, ensuring consistent messaging and brand image across all channels.- Collaborated with key stakeholders and partners to drive business growth and strengthen strategic relationships within the telecommunications and cloud services ecosystem.- Utilised data-driven insights and analytics to measure the impact of marketing efforts and inform strategic decisions for the company's continued success. Show less

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  Printech Solutions

  Feb 2022 - Oct 2022

  Marketing & Communications Manager

  - Managing Social media campaigns across Facebook, Instagram, and Google ads.- Assisting in managing our client's online reputation/Reviews and community across Facebook, Instagram, and Google.- Creating Content and scheduling- Reporting, budgeting and strategic planning- Photoshoot and graphical creation - Generating creative ideas and strategies within the job and actively contributing to idea generation and optimization for your clients and the business.- Employing online marketing analytics to gather information from the web and social media pages. Show less

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  FINLOANS

  Feb 2022 - Oct 2022

  Marketing & Communications Manager

  - Skillfully managed hybrid cross-divisional teams, fostering collaboration and synergy among different departments within the financial lender company.- Leveraged web development expertise enriched with SEO and SEM practices to enhance the company's online presence, ensuring high visibility and accessibility to potential clients.- Conducted thorough industry market analysis, providing valuable insights to inform strategic decisions and stay ahead of market trends.- Orchestrated and executed successful social media campaigns across Facebook, Instagram, and Google Ads, expanding the company's digital reach and engagement.- Assumed responsibility for managing the client's online reputation and community engagement across various social media platforms, including Facebook, Instagram, and Google.- Demonstrated proficiency in copywriting, particularly in the advanced financial and mortgage sector, effectively communicating complex concepts to a diverse audience.- Actively liaised with stakeholders from a national group perspective, ensuring alignment of marketing strategies with broader organizational goals.- Led reporting, budgeting, and strategic planning efforts for marketing campaigns, optimising resource allocation and maximising ROI.- Applied strong project management skills, overseeing multimedia and graphical creation to support marketing initiatives.- Spearheaded PR and advertising efforts, including corporate sponsorship and partnership relations, enhancing the company's brand visibility and reputation.- Focused on lead generation and the development of nurture communication models, collateral, and optimisation strategies for both clients and the business. Show less

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  Avision Marketing

  Jul 2022 - Oct 2022

  Marketing Director

  - Determine the short- and long-term operational, financial, and resource requirements, including the creation and administration of a yearly marketing budget, profit/loss estimates, expenditure spending, and other monetary concerns.- Deliver market research, projections, competition assessments, campaign outcomes, and consumer trends and turn them into actionable insights for the marketing team.- Lead the strategic and tactical execution of marketing initiatives, including test/control segmentation design, test execution, tracking, results reporting, analysis, and recommendation- Manage the creation, development, and execution of marketing plans, strategies, product ideas, and advertising campaigns to increase interest and sales.- Hold frequent meetings with the telemarketing and sales managers to analyse the pipeline, address issues, and provide potential fixes.- Hold and/or take part in conventions, conferences, and tradeshows, creating eye-catching displays and material as necessary, and offering analysis and post-event reports. Show less

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  FLKitover Business

  Oct 2022 - Mar 2023

  Leading Marketing Executive

  - Spearheaded and project-managed cross-functional teams, both on a national and international scale, to ensure seamless collaboration among stakeholders, fostering effective marketing campaigns and initiatives.- Demonstrated adeptness in budget management, consistently maintaining structured budgets to maximise resources and achieve optimal ROI on marketing endeavours.- Pioneered the formulation of branding development strategies, leveraging expertise in web development to align branding efforts with evolving digital trends and consumer preferences.- Fostered strong relationships with key international and national stakeholders, leveraging these connections to drive successful marketing initiatives and broaden the brand's reach.- Maintained a keen eye for campaign performance, continuously analyzing data and refining strategies to enhance marketing effectiveness and meet organisational objectives.- Successfully delivered impactful web development projects, ensuring the organization's online presence was not only functional but also aligned with contemporary design and user experience standards.- Collaborated closely with cross-functional teams to align marketing efforts with broader organisational goals, resulting in cohesive and impactful marketing campaigns.- Played a pivotal role in shaping the organisation's marketing strategy, contributing to its growth, market positioning, and overall success. Show less

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  FLKitover

  Oct 2022 - Mar 2023

  Leading Marketing Executive

  - Held the pivotal lead role of the Marketing Department across the entire organisation, overseeing and leading marketing efforts company-wide.- Collaborated closely with the CEO to formulate and execute effective digital marketing campaigns, aligning strategies with organizational goals.- Established and maintained productive relationships with external agencies and oversight of national teams, ensuring the successful implementation of our broader marketing strategy and fostering growth.- Worked in tandem with external agency partners to drive growth initiatives and coordinated content creation for FLK it across social media platforms.- Designed and executed innovative marketing initiatives that propelled product growth, amplified brand awareness, elevated customer engagement, and fostered customer loyalty.- Diligently tracked marketing metrics, delivering valuable insights into performance to facilitate informed decision-making at the management level.- Expertly managed multiple campaigns concurrently, maintaining a structured marketing calendar to ensure seamless execution.- Acted as a brand representative both at events and online, cultivating a strong and consistent brand image across various platforms. Show less

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  Brandi Marketing

  Oct 2022 - now

  Chief Marketing Officer / Founder

  - Develop and manage client relationships, ensuring exceptional service delivery and maintaining a high level of client satisfaction for both retainer and on-demand projects.- Implement data-driven marketing strategies to optimize client campaigns, leveraging analytics tools and industry trends to achieve measurable results.- Monitor and manage the agency's marketing budget, ensuring efficient allocation of resources for maximum ROI.- Stay up-to-date with industry trends and emerging technologies, constantly seeking innovative marketing solutions to maintain the agency's competitive edge.- Continuously assess the performance of retainer and on-demand projects, adjusting strategies and tactics as needed to meet or exceed client expectations and agency goals. Cultivate partnerships and alliances with complementary businesses or influencers to enhance the agency's reach and access to potential clients.- Develop and maintain relationships with key stakeholders, including clients, partners, and industry leaders, to drive referrals and business growth.- Oversee the development and execution of marketing reports and client presentations, ensuring transparency and clear communication with clients about project progress and results.- Uphold the agency's commitment to excellence, integrity, and innovation, setting the standard for high-quality marketing services in the industry. Show less

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  Bright & Duggan Property Group

  Mar 2023 - Mar 2024

  Group Marketing & Communications Manager

  - Develop and execute the internal and external digital marketing communications strategy that supports the positioning of our brands-Create, manage, report and optimise digital acquisition and conversion campaigns on various platforms including Google Ads, LinkedIn, Meta and YouTube- Manage SEO & SEM for the organisation through Google suite products- Create engaging social media content, both yourself and in collaboration with our Marketing team- Responsible for the maintenance & management of our websites, including content management and webform data submissions- Content creation, management, and reporting of EDM’s, blogs, video’s, social media, digital advertisement, audio podcast- Communicating and collaborating with the Group Leadership Team (GLT) to plan process and execute to the highest standard- Adhoc projects Show less

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  Cambridge Management Services Pty Ltd

  Mar 2023 - Mar 2024

  Group Marketing & Communications Manager

  - Develop and execute the internal and external digital marketing communications strategy that supports the positioning of our brands-Create, manage, report and optimise digital acquisition and conversion campaigns on various platforms including Google Ads, LinkedIn, Meta and YouTube- Manage SEO & SEM for the organisation through Google suite products- Create engaging social media content, both yourself and in collaboration with our Marketing team- Responsible for the maintenance & management of our websites, including content management and webform data submissions- Content creation, management, and reporting of EDM’s, blogs, video’s, social media, digital advertisement, audio podcast- Communicating and collaborating with the Group Leadership Team (GLT) to plan process and execute to the highest standard- Adhoc projects Show less

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  Structure Building Management

  Mar 2023 - Mar 2024

  Group Marketing & Communications Manager

  - Develop and execute the internal and external digital marketing communications strategy that supports the positioning of our brands-Create, manage, report and optimise digital acquisition and conversion campaigns on various platforms including Google Ads, LinkedIn, Meta and YouTube- Manage SEO & SEM for the organisation through Google suite products- Create engaging social media content, both yourself and in collaboration with our Marketing team- Responsible for the maintenance & management of our websites, including content management and webform data submissions- Content creation, management, and reporting of EDM’s, blogs, video’s, social media, digital advertisement, audio podcast- Communicating and collaborating with the Group Leadership Team (GLT) to plan process and execute to the highest standard- Adhoc projects Show less

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  Brandi Accessories

  May 2023 - now

  Chief Marketing Officer/Founder

  - Founded and served as the Chief Marketing Officer of a successful small e-commerce business, showcasing a remarkable ability to build a thriving enterprise from the ground up.- Demonstrated strong sourcing skills by liaising with suppliers to secure sustainable stock in manageable batches, ensuring product quality and environmental responsibility.- Crafted and executed comprehensive branding and marketability strategies that propelled the business to success, with notable achievements including the growth of an Instagram following exceeding 2,500 and garnering thousands of views on TikTok.- Assumed responsibility for financial accounting and bookkeeping, maintaining a meticulous record of financial transactions and contributing to the business's fiscal stability and growth.- Streamlined packing, preparation, and ordering systems to enhance customer satisfaction and streamline operations, resulting in improved efficiency and customer retention.- Pioneered the development of a fully functional online store, implementing robust systems and optimising the website for an exceptional user experience, ultimately driving sales and customer engagement. Show less

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  Konica Minolta Australia

  Mar 2024 - now

  Product Marketing Manager - Services & Solutions