Smita Gumphalwar

Experience

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  Mak media

  Jul 2006 - Dec 2007

  Webdesigner

  designed, developed, and maintained various types of websites for both web and mobile views, understanding the client's business goals and perspective.

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  Seagull Advertising

  Aug 2008 - Dec 2015

  Sr. web designer

  responsible for designing website interfaces and exporting all design assets for the development team. i created social media posts, ads for various platforms, newsletters, landing pages, emailers, and banners for both the website and mobile app. i worked on flash animation and produced presentation and graphic materials for the marketing team.

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  Silicus, an Infogain company

  Jan 2016 - Dec 2018

  Sr. visual designer

  designed and delivered impactful visual experience designs for b2c products, covering mobile, tablet and web applications for various clients across different industries. collaborated seamlessly with development teams, facilitating the design process by producing comprehensive documents, including detailed design specifications and assets. in response to user feedback, i adeptly translated insights into refined design inputs, consistently improving the overall user experience.furthermore, i extended my expertise beyond design by developing presentation and graphic materials for the marketing team. show less

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  Qualys

  Jan 2019 - now

  as a principal visual designer, i am entrusted with providing visionary leadership to define and execute the visual design direction. i oversee, guide, and mentor a team of visual designers, ensuring that design strategies align seamlessly with organizational goals. a pivotal aspect of my role involves shaping and enhancing the company's design system. this includes the creation and maintenance of design guidelines, patterns, and components, with a focus on usability and consistency across products.collaborating closely with cross-functional teams, including product managers, developers, and ux designers. i play a key role in translating business objectives into visually engaging designs. additionally, i contribute to strategic initiatives aimed at driving innovation within the team. while working individually on products, i prioritize creating intuitive and efficient user experiences to meet and exceed user expectations. show less

  • Principal Visual Designer

    Jan 2021 - now

  • UX Designer

    Jan 2019 - now