
Priyank Shah
CitiGold Relationship Manager

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Skills
BankingMutual fundsPortfolio managementLoansEquitiesFinancial analysisFinanceCompetitive analysisBusiness developmentManage client relationshipsCustomer engagementCommercial bankingFinancial modelingInvestmentsProduct managementAbout me
Priyank Shah. Senior Product Manager - Private Banking Group at HDFC Bank ... September 2012 – Present (4 years 3 months)Mumbai Area, India ... Promotion from CitiBlue to CitiGold Relationship Manager (from Grade Q to Grade R) in 18 months ... Associate Director- Managed Investments at Standard Chartered Bank...
Education

Institute of Management, Nirma University, Ahmedabad
2007 - 2009MBA Marketing & Finance
Narsee Monjee college of Commerce and Economics
2004 - 2007B.M.S Finance & Marketing
Experience

Citi
Apr 2009 - Apr 2011CitiGold Relationship ManagerPrimary responsibilities include managing relationships of Bank's CitiGold individual and business clients and increasing the bank’s Asset Under Management (AUM)Product portfolio- Business Banking Products: Business lending, Forex, Packing Credit, LC Discounting, LC Issuance, Forward Contracts, Bank Guarantees, etc.- Investment Products: Mutual Funds, Portfolio Management Services, Fixed Income Products, Bonds, Structured Products, Real Estate Products, etc.- Protection Products: Life Insurance – Traditional and Unit Linked, General and Health Insurance- Transaction Products Show less

Standard Chartered Bank
Jun 2011 - Sept 2012Priority International Relationship ManagerPrimary responsibilities include managing relationships of Bank's Priority and Non-resident clients and increasing the bank’s Asset Under Management (AUM)Product portfolio- Investment Products: Mutual Funds, Portfolio Management Services, Fixed Income Products, Bonds, Structured Products, etc.- Protection Products: Life Insurance – Traditional and Unit Linked, General and Health Insurance- Lending Products: Credit Cards, Personal Loans, Mortgage Loans, Loans against Securities, etc.- Transaction Products Show less

HDFC Bank
Sept 2012 - nowPrimary responsibilities include business planning and channel management for investment products, managing scorecard and performance linked pay, marketing & customer experience, knowledge capital building, process design & monitoring, revenue & cost budgeting, business analytics & control and competition benchmarking.Driving Key Business Objectives- Driving Key Wealth Products - Mutual Funds, Alternates, Insurance, Broking, Assets, Liabilities, Wills & Trust- Designing strategy for market share growth through granular AUM monitoring and Net AUM growth- Identifying opportunities for new client acquisition through advanced analytics- Design & execution of Sales Scorecard & Performance Linked PayBusiness Planning & Strategy- Revenue budgeting jointly with Sales Team & strategy planning to deliver the same- Ongoing monitoring of progress against objectives for course correction as required- Design customer centric initiatives for increased customer profitability, penetration and stickiness- Cost & manpower budgeting jointly with the sales team to maintain expected productivityChannel Management & Knowledge Capital Building- Business Intelligence through analytics to support sales team with enablers and opportunities- Team of Channel Managers to engage with RMs on key objectives, opportunities & exceptions- Knowledge Capital Building through training needs identification & modules for channel upskillingMarketing & Customer Experience Initiatives- Branding for Wealth Proposition for higher client mindshare- Designing wealth proposition, brochures, and other marketing collaterals- Driving voice of customer surveys to understand customer sentiment and expectations- Client events across financial & cultural connectsProcess Design & Automation- Design relevant reports for performance monitoring and exception management- Automation of internal / customer journeys for improved efficiencies Show less Primary responsibilities include driving business on assets and liabilities banking products for Private Banking Channel, managing scorecard and performance linked pay, designing desk processes, cost and manpower budgeting, business analytics and control, marketing activities of the businessBusiness Planning & Strategy• Defining the business targets in discussion with sales team and the strategy to achieve the same• Liaison with other product teams to design custom product propositions for private banking clients• Critical evaluation of private banking offering from regulatory, client and bank perspectiveScorecard & Performance Linked Pay• Designing Sales Scorecard basis business & quality parameters essential for management key objectives• Designing and execution of the Performance Linked Pay basis the balanced scorecard• Liaison with Finance & Human Resources team for evaluation and periodic revision of the defined modelCost & Manpower Budgets• Preparing cost budgets and monitoring progress in alignment with the defined budgets• Preparing Manpower budgets in line with the defined Business plan and growth strategies• Monitoring of the revenue, cost & manpower budgets to track deviation from the planBusiness Analytics & Control • Designing various system modules, processes & controls required for effective sales quality• Report designing and monitoring through business analytics to support sales team• Business Intelligence inputs to sales team for better sales planning Show less
Product Head - Wealth
Oct 2019 - nowProduct Manager - HDFC Bank Wealth
Sept 2012 - Oct 2019
Licenses & Certifications

Executive Program for Wealth Managers
Indian Institute of Management BangaloreMay 2023
Languages
- enEnglish
- hiHindi
- guGujarati
- maMarathi
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