Zack Grice

Experience

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  Rodale Inc.

  Jan 1999 - Mar 2018

  + Delivered unprecedented advertising growth two years in a row: Bicycling ranked #1 by Publishers Information Bureau (PIB) among all measured monthly titles in YOY advertising page growth in 2014 and 2015+ Increased Bicycling’s advertising market share among competitive set and diversified advertising client base in all non-endemic and endemic categories+ Led intensive prospecting and strategic development of integrated programs in key advertising categories+ 2015 Media Industry Newsletter (MIN) ‘Advertising Sales Team of the Year’+ 2014 Advertising Age ‘A-List’ Show less + Repositioned Bicycling from a vertical enthusiast title to an upscale lifestyle media brand with new suite of brand marketing collateral and trade advertising campaign+ Enacted multimedia content and advertising partnerships with Versus/NBC Sports and MapMyRide+ Created branded VIP events including ‘Dream Rides’ private-label cycling tours in partnership with Backroads, and ‘Tour de France Confidential’ receptions starring cycling legends and hosted at Tourneau flagship stores+ ADWEEK ‘Hot List,’ 2006-2008 Show less

  • Managing Director, Bicycling and Runner's World

    Jan 2015 - Mar 2018

  • Publisher, Bicycling

    Jan 2013 - Jan 2015

  • Associate Publisher, Bicycling

    Jan 2009 - Jan 2013

  • Marketing Director, Bicycling

    Jan 2005 - Jan 2009

  • Marketing Manager/Coordinator, Bicycling

    Jan 1999 - Jan 2005
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  SilverLine Athletics

  Sept 2018 - Nov 2020

  Director, Marketing and Partnerships

  SilverLine is the world’s first and only data analytics company focused exclusively on the $30B active enthusiast market. Our data platform (20MM+ unique anonymous profiles, 1st party data pipeline and IP related to our data processing methods and identity resolution capabilities) integrates with a brand’s technology infrastructure to provide a holistic customer view for sharpened personalization, audience segmentation, AI modeled media buying and attribution measurement for omni-channel marketing initiatives.As Director, Marketing and Partnerships, I:+ Championed data innovation to grow SilverLine’s 1st party data set and user base for SaaS analytics product (+117% YOY network audience growth); I established new partnerships with leading active enthusiast events who use SilverLine proprietary analytics to measure sponsorship engagement and ROI+ Collaborated with brand (agency and client side) partners to discover meaningful audience insights and translate them into differentiated content marketing, social media and advertising strategies to build and target qualified personas, acquire new customers and grow lifetime value+ Synthesized expertise in the events sponsorship marketplace, DTC sales innovation and online data privacy environment into brand positioning strategies to enhance the value of SilverLine analytics solutions Show less

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  Outside

  Nov 2020 - now

  Outside's best-in-class Pinkbike and Velo media brands enrich the cycling experience for an audience of 20 million+ riders worldwide -- from beginner and casual cyclists to die-hard experts -- and engage hundreds of advertising brand partners with adventurous opinion leaders. Outside's 30+ media, technology and service brands deliver advice, inspiration and experiences to immerse an audience of 150 million+ active outdoor enthusiasts in the passions that define and enrich their lives.Grew the network of partnerships with leading endurance events worldwide who utilize Outside's best-in-class registration (athleteReg) and participant photography (FinisherPix) solutions to increase engagement with their participants and add value to sponsorships. Drove multimedia advertising, event services and sponsorship revenue growth for Outside Inc.'s B2B brands; including Outside Business Journal; Bicycle Retailer and Industry News; FinisherPix and athleteReg.Grew advertising revenue in trade media brands +49% YOY by launching new digital/video advertising franchises and sponsored content programs to enrich brand storytelling and showcase new products.

  • Senior Sales Director, Endemic, Health + Wellness

    Sept 2024 - now

  • Senior Sales Director, Cycling Group

    Sept 2023 - Sept 2024

  • Senior Sales Director, Outside Event Services

    Sept 2021 - Sept 2023

  • Sales Director, B2B Group

    Nov 2020 - Sept 2021