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Caroline Tester

Caroline Tester

Digital Marketing and Commercial Management

Followers of Caroline Tester954 followers
location of Caroline TesterLondon, England, United Kingdom

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  • Timeline

  • About me

    Insight & Creative Strategy at John Lewis Partnership // Group Think 100 Female Strategists to Watch

  • Education

    • Farnborough Sixth Form College

      -
      Biology, Psychology, English Language, Business Studies,General Studies, Critical Thinking 3 x A's, 2 x B's

      Activities and Societies: - Women's Hockey Team - Classical Singing Examinations

    • Court Moor School

      -
      Maths, English, All Sciences 6 A*'s, 5 A's

      Activities and Societies: - Women's Hockey Team - Drama Society

    • ABRSM

      -
      Grade 8 Musical Theatre Distinction

    • University of Bath

      -
      BSc Hons Biology with Professional Placement 2:1

      Activities and Societies: - Captain of Women's Hockey Team - Active member of Biology and Biochemistry Society - Member of Bath Economics Society - Qualified as Professional Classical Singer Biology BSc with Professional Placement

  • Experience

    • L'Oréal

      Jun 2012 - Aug 2014
      Digital Marketing and Commercial Management

      - Holding Full P&L responsibility for the L'Oreal Paris styling business for Boots (£12M revenue) - the largest account for the brand- Completed Management Training Scheme > Carried out three rotations within Marketing, Digital and Commercial across L'Oréal Professionnel, Lancôme and L'Oréal Paris

    • Momentum Worldwide

      Jul 2014 - Nov 2018

      Sony Pictures Home Entertainment, SAP, UPS, Nestlé Confectionary, American Airlines, AB InBev, American Express, Blu, Premier League, Ricoh, Merck- Managing the development and output of the Social division within the Insight & Strategy team- Managing two FTE's AB InBev, Nestlé and William Grant & Sons

      • Strategist

        Apr 2016 - Nov 2018

      • Digital and Experiential Account Executive

        Jul 2014 - Mar 2016

    • Amplify

      Nov 2018 - Nov 2019
      Strategist

      adidas, FitFlop, Sipsmith, Dr. Martens, Brewdog, Amazon, Facebook, Chivas Regal, The Glenlivet, MOO and BAT

    • Ogilvy UK

      Dec 2019 - Aug 2021
      Strategist

      Boots, No7, Sipsmith, CALM, Leonard Cheshire, Nestlé- Lead strategist on Boots beauty, Opticians and the integrated brand reappraisal campaign for Summer 2021- Repositioned No7 and translated the proposition TTL across multiple global beauty campaigns- Repositioned Sipsmith and used "design inside" thinking to name the new 0% alcohol variant

    • John Lewis Partnership

      Sept 2021 - now
      Insight & Creative Strategy

      - Lead Strategist on Pan Partnership brand and creative strategy projects within Insight team - Utilising qual & quant methodologies to develop strategic recommendations for brand & comms strategy- Working across John Lewis, Waitrose, BTR and John Lewis Money- Part of the team responsible for the John Lewis Partnership Masterbrand architecture and visual identity - Developer and owner of the Social Listening insight product - Responsible for developing the Future Trends framework and content Show less

  • Licenses & Certifications

    • Eff Test Certificate - Pass with Credit

      IPA (Institute of Practitioners in Advertising)
      May 2020

    • Certified Marketer Level 1

      General Assembly
      Jan 2020
      View certificate certificate

    • Planning Fundamentals

      APG
      Jul 2020