
ASHISH MISHRA

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About me
Vice President @ Stanza Living | P&L & Growth Leader | Ex OYO, Lava, Airtel, Tata, Reliance
Education

University of Allahabad
2000 - 2003Bachelor of Commerce (BCom) Accounting and Finance
Birla Institute of Technology, Mesra
2004 - 2006Master of Business Administration (M.B.A.) Marketing
Experience

Reliance communications
Jun 2006 - Jun 2008 Business growth & incremental market share for assigned territory. Preparing Distribution Blue print with Reach & Expansion – WOD & DOD Was a part of Reliance communication expansion journey in Jharkhand Handled prepaid & data business by managing distribution & Reliance exclusive retail Store
Assistant Sales Manager
Jan 2007 - Jun 2008Management Trainee
Jun 2006 - Dec 2006

Tata Docomo
Jun 2008 - May 2013 Business growth & incremental market share for assigned territory- Prepaid Voice & data Business Preparing Distribution Blue print with Reach & Expansion – WOD & DOD Was a part of Reliance communication expansion journey in Jharkhand Handled prepaid & data business by managing distribution & Reliance exclusive retail Store
Deputy Manager
May 2010 - May 2013Assistant Sales Manager
Jun 2008 - May 2010

Bharti Airtel
May 2013 - Nov 2016# Managed Hyderabad Prepaid Annual business- Prepaid Revenue of 240 cr, Data revenue-36cr, Airtel money-12cr & New acquisition-28# Accountable for incremental customer & revenue market share with the top-line profitability, increased sales growth.# Responsible for making GTM strategy & executing same on the ground for growth in CMS & RMS.# Played a instrumental role in 4G launch & Data growth.# Ensured robust distribution/channel through timely market mapping, analyzing competitor’s activity & best service (within arm reach) to the ultimate customer.# Monitoring channel’s network operations in terms of coverage, stocking, credit norms, target setting, and promotional support & after sale service. Show less
Senior Manager (ZSM-Metro)
Jan 2015 - Nov 2016Manager, ZSM (Rural + Urban)
May 2013 - Jan 2015

Lava International Limited
Nov 2016 - Feb 2018DGM, Business Unit Head# Responsible for managing P&L across AP & TS- General Trade,Modern Trade, & Service center# Responsible for Incremental Market Share, Creating and Deploying Distribution Blueprint.# Responsible for State P&L and Growth. Inventory planning, Sales forecasting and Budgeting.# Improving reach by appointing distributors ,Balancing ROI and expansion plan,WOD & DOD# Managed team Size of 100+. Hiring, Training and engagement.# Marketing activities for new product launch, Growth Strategy and competition analysis Show less

OYO
Feb 2018 - May 2020# Managed P&L of 300cr annually with 15k+ Room & 1000+ Hotels across 22 cities of Chandigarh, Punjab & Haryana.# Managing Supply, Transformation, Sales, Demand generation, Pricing and Operations.# Responsible for business planning, delivery of Supply & Revenue growth,efficient operations & Sales# Go to market strategy, customer satisfaction ,Partner engagement and profitability.# Handling 150+ engaged and proficient Professionals- Hiring, Training, regular engagement .# Maintaining higher NPS for both internal & external customer . Show less # Responsible for building robust B2B sales channel & new avenues to generate incremental revenue.# Generating Incremental demand & occupancy with strong GTM and execution for the region.# Building Strong, Engaged and proficient team- Hiring, training & mentoring. # Handling 80cr + Per annum business with 30 lacs URNs with team size of 110.# Built B2B business for OYO Rooms as Sales Head at Hyderabad. # Business Growth: 1.5 cr to 6 cr business per month & corporate base 55 to 200+ in 20 months. Show less
HUB Head
Aug 2019 - May 2020Head of Sales
Feb 2018 - Aug 2019

Stanza Living
Oct 2020 - now# Managing P&L ,Revenue growth and Customer experience# Responsible for unit, house and product level productivity, profitability and operating cash flow.# Develop & implement strategies for incremental revenue through sales, customer experience and growth strategy# Product planning, Growth, Go to market strategy, pricing strategy and operational excellence# Debottling problems , providing solutions and building SOPs & processes# Growth strategy–Right product mix,Demand generation channels, Product & tech base solutions and Price benchmarking Show less
Vice President -P&L Management
Sept 2023 - nowAVP - Regional Sales & Growth Head
Oct 2020 - Sept 2023
Licenses & Certifications
- View certificate

Strategic Planning
LinkedInSept 2020 - View certificate

Online Marketing
LinkedInSept 2020 - View certificate

Entrepreneurship Foundations
LinkedInSept 2020
Volunteer Experience
Event mangement
Issued by BIT Mesra on Sept 2004
Associated with ASHISH MISHRA
Languages
- enEnglish
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