Adil Iskender

Experience

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  OKauto.kz

  Jun 2019 - Oct 2020

  Product Manager

  About the company:- Almaty-based startup that allows customers to view and pay their traffic fines.- The goal is to become the one stop for all car-related services.- Currently, growing rapidly with the average of 200,000-250,000 monthly active users.About job:- Monetized the main service (checking fines), introduced paid subscriptions - increasedprofit by 35%- Created and implemented 2 new sections - increased the company's profit by 10 times- Implemented end-to-end analytics (Firebase, Yandex AppMetrica)- Designed and implemented a complete redesign of the application - Av. session time increased by3. DAU remained the same. 7-day Retention increased from 9% to 19%- Conducted more than 10 A/B tests. Personally conducted over 50 CustDev interviews- Design and prototyping of product hypotheses- Documentation and automation within office processes- Copywriting. Compilation of advertising texts, compilation of texts for release, compilation of sales texts for stocks- Sprint planning- Formation and acceptance of technical specifications- Negotiating with partners- Analysis and reporting according to purchases. Hypothesis formation according to reports Show less

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  Technodom

  Jan 2021 - Mar 2022

  Product Owner

  About company: Largest electronic retailer in Kazakhstan. 8-th largest e-com business in KZ About job:- Managed a team of 10-25 people- Released a new website for the largest e-com retailer in Kazakhstan. Website speedincreased by 4 times (Google Pagespeed). Av. session time increased by 2- Implemented new features and sections (Notification Center, Reviews with photos, Quickregistration by SMS, Introduced more than 10 promotional mechanics). Managed tasksbacklog. Prioritized by RICE- Implemented end-to-end analytics (GA4, GBQ)- Iteratively increased the conversion to a purchase on the site- Conducted quantitative and qualitative research.- Sprint planning- Design and prototyping of product hypotheses Show less

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  Beeline Kazakhstan

  May 2022 - May 2023

  Product Manager

  - Building a product development plan- Managing a team of 15-20 people, regularly releasing features according to the plan- Launch of "hitter" music service- Compiled CJM (Analytics + Interviews with users) - Identified critical points for work - Created a RICE-prioritized backlog- Made an assessment of features (when we deliver, and TTM)Outcome:- 1 day retention increased by 7% to 20%- Conversion to registration increased from 66% to 87%- Trial conversion increased from 15% to 35%- Revenue increased 5 times Show less

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  Technodom

  Jan 2024 - Sept 2024

  Product Manager
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  Yandex

  Sept 2024 - now

  Product Manager